Is Bedard really thought to be a "generational talent"? Do we really expect him to be on par with a McDavid, Crosby or Gretzky?
But yeah - I highly touted #1 pick going to a major hockey market like Chicago is definitely going to sell some merch. I just think the "face of the NHL' talk is more than a little overblown.
Does Bedard have a personality that the NHL can sell? Is he comfortable giving out more than the carte blanche cliche answers of one shift at a time, dump the puck in, 110%, have jump?
At some point, I'm sure someone is going to ask him about the Beach situation. Someone better be helping him prepare to answer that, especially his own people, not just the Hawks.
NHL needs more than just the most talented player in a large market. I mean, even McDavid on the Rangers, Bruins, Hawks, Kings, doesn't change who he is.
Joe Burrow, has this cool, ice water in his veins level of confidence and it shows in his pressers. Mahomes has that Kermit voice and hair, but is comfortable talking. NFL has the advantage since they have set plays each snap and the QB can go through the sequence, pre snap reads, etc. Gives the QB more to talk about.
NHL needs something like that from Bedard. But, if that's not who he is, can't change it.