"History will be made" campaign returns for 2011 playoffs

Discussion in 'Fugu's Business of Hockey Forum' started by LadyStanley, Mar 7, 2011.

  1. LadyStanley

    LadyStanley RIP Fugu

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    http://www.nhl.com/ice/news.htm?id=555218

     
  2. GKJ

    GKJ Global Moderator

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    They didn't have a choice. If they didn't, other people with photoshop would.
     
  3. Crazy_Ike

    Crazy_Ike Cookin' with fire.

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    They will do other stuff too, like "There are no words" last year.

    It's weird seeing the NHL (more accurately the company they hired for it) actually have good marketing ideas. After literally decades of being tone deaf.
     
  4. Bizz

    Bizz 120% Banter

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    This should be their playoff ad campaign from now on, I dont think it can get much better.
     
  5. tarlinian

    tarlinian Registered User

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    I actually think the single best NHL ad I've seen is the "Cup Raise" commercial (it should be played every year, but maybe instead of ending on Gretzky and the Oilers, end on the latest cup champion captain). But the "History will be made" ad campaign is very good. I've even seen it get adapted to other sports. (That's a rarity in hockey.)
     
  6. Rink Rage

    Rink Rage Registered User

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    I just saw "mess" on the NHL Network, was that it's tv debut?
     
  7. jumptheshark

    jumptheshark Rebooting myself Sponsor

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    I guess I am in the minority and was not a fan of them
     
  8. Daxi

    Daxi Fearless Leader

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    Could you give us examples that may have been uploaded to youtube?

    I thought it was a good campaign despite the mocking that I found funny but I'd like to see some of the adaptations for other sports.
     
  9. Eaglepride*

    Eaglepride* Guest

    well when the first started it it was great, refreshing and a nice breath of fresh air but after some time...well I can remember a nice but really not historic mule goal seeing the "what if Franzen didn't score - history will be made brand" against SJ.

    Answer: Sharks would have swept us.

    If you are doing this history will be made stuff at least use real historic moments, such as Roy on the fly save.
     

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