You can see how clear the "Clark Effect" is based on the Regional Finals from Monday, and the Final Four from Friday...
12.3 million - Iowa vs LSU (7:15 pm ESPN, Monday)
6.7 million - UConn vs USC (9:15 pm ESPN, Monday)
It would be easy to say that "Well, less people stayed up late for the 9:15 pm game." But...
7.1 million - So Carolina vs NC State (7:00 pm ESPN Friday)
14.2 million - Iowa vs UConn (9:30 pm ESPN Friday)
Out of ALL March Madness games, Men or Women, by TV ratings:
Iowa WBB was #1, #4, #6, #17, #27 and #39
Non-Iowa WBB games were #16, #18, #35, #40
South Carolina in the Elite 8, on Sunday at 1 pm (WITH NO MBB competition!) drew less viewers than Iowa vs Holy Cross, which was a 1 vs 16 game, on Saturday, going against Kansas-Gonzaga on CBS (drawing 8.28m viewers).
So while I love it, I'm also terrified the NCAA doesn't capitalize on it.
The normalization of women's sports is the thing, and it would behoove the NCAA to stop making the WBB Tourney and MBB Tourney competing products for 3 out of 4 days the first two weekends.