There have been numerous polls that have shown an overwhelming support (well in excess of 50%) for the Jets name. Many marketing experts say calling them the "Jets" is the biggest no brainer ever, it's built in marketing that needs absolutely no help. The fans have spoken. To think that they won't make as much money because of the existing amount of Jets gear already in circulation, is silly. Tweak it, and they'll buy it. Hell, the Sabres have changed jerseys a FEW times over the years, and people just keep buying it. Although, they did get it right going back to their classic look. The fact is, even if they do name them something else, the fans with Jets gear, are still going to wear it...and that will indeed be embarrassing, especially as they chant "Go Jets Go!"
Right! And TNSE doesn't make a dime off of that sale! It will be horrible for them to not support the Jets name. The league will be making money off the Jets name, while TNSE tries to push something else. Why compete against a name that the league owns?
The draft is in Minnesota. Winnipeg has the 7th overall pick. I full expect a lot of Winnipeggers in attendance for their first draft. I expect to hear a TON of "Go Jets Go" in the stands, with matching jerseys. I also expect that's when we'll hear what the team will be called, and when they'll unveil the new jersey. They have once chance to reboot this franchise. I hope they get it right from the door.