A culture of competition is an incredible thing when an organization employs it rigorously. It turns lost teams trying to find their way into good teams. It turns good teams into great franchises. If you don't think the New England Patriots are currently cheaters, and picture the New England Patriots and the "culture vibe" that emanates from them, that's exactly it.
As soon as it takes a back seat, for any reason at all, or employs ambiguity beyond simple waiver issues and such, it is meaningless. If you broadly picture the 2017-19 Buffalo Sabres, the feeling and vibe you pick up is that of fake-accountability. And it's not as simple as the vet/coach thing, letting Pilut watch from the press box. This can be a tool at a coach's disposal without destroying the culture of accountability.
It's the drawn-out process of treating Mitts and Thompson fundamentally different than Smith and Nylander despite the team being demonstrably worse for doing so. The exclusion of ROR trade pieces from the healthy scratch parade whose contents were, every single one of them, better than 17/72 at the time. Not the decision to play Scandella tonight, but continuing to trot him out in top 4 minutes over 50 game stretches no matter what happens. This kind of stuff erodes that culture and you get an organization that emanates an off-cheese smell rather than a place where, top to bottom, greatness this moment, next moment, next year, and next decade is the sole focus.