That's it....I am going to stop watching the Bruins and start watching the Celtics.
I couldn't care less what a marketing company says. IMO, the only purpose that these stats serve is money and advertising revenue. Advertisers are constantly adjusting where their dollars go depending on those numbers.
I can't stand "pink hat" fans. I could NOT care less who they root for or what they do or enjoy or anything else. I could never understand anyone saying "I'm a Patriots fan" (for instance) simply because the team is winning. Either you love a team, and are a "fanatic" or you aren't. Period! Going back to the sixties, I remember who among my friends and family watched the Pats and who didn't. When Bledsoe and then Brady came along, all of a sudden everyone claimed to be fans. When Tom Brady retires we'll see who's still around. When/if the Sox hit the skids and/or when Fenway is replaced (for major league baseball) and the Sox get a new park, we'll also see how many pink hats who didn't grow up in New England put up Facebook pictures holding a beer and posing with the new "pahk" in the background.