Because a bad team getting a generational talent can change an entire franchise. If you take the McDavid years away from Erie, that's a completely difference franchise with not much to be happy about.
The way the OHL is constructed now, you really should only be rebuilding for a year to a year and a half at the most. If you're rebuilding longer than that, then you're GM really botched a draft or two in a row.
Yes, there’s no doubt that franchise-changing potential exists.
But I’d argue that the true value of an exceptional status player is increased attendance on the road. Even an average team drawing 3,500 per game can see a significant boost in single-game ticket sales when an exceptional status superstar is coming to town.
But the impact locally is less predictable.
When Sean Day joined Mississauga in 2013-14, the Steelheads went on to average just 2580 fans per game — 17th in the league.
Shane Wright in Kingston? In 2018-19 — the season BEFORE they landed Shane Wright — the team’s average attendance was 3128 per game, good for 14th in the league. In 2019-20, WITH Shane Wright, they averaged just 2968 — a decline of 168 paying customers per game — and dropped two places to 16th in league attendance.
And then there’s the Connor McDavid-led Erie Otters, which filed for bankruptcy on April 08, 2015, just a few days before the team opened their second round playoff series against London. McDavid left Erie for the NHL after that season and the club was sold via the bankruptcy process.
Don’t get the wrong idea — I’ve no doubt whatsoever that players granted exceptional status are big draws on the road. I’d buy tickets to see a 15 year old phenom when his team comes to my town. But at home? The history tells us that attendance numbers aren’t always so sunny.