I don't really see why people want some kind of massive special done for the lottery,
it's literally a 30 second ball drop and everybody goes home.
Stretching it out into some massive program would be annoying as hell.
Also, while people on this forum are obviously interested in prospects and upcoming draft, most "average" hockey fans that I know/talk to barely have any idea of ANY of them in any year, let alone this year where "McEichel" talk has basically served to confuse people as to the name of the actual prospects.
I don't think the NHL is losing out on much here, maybe you could push a 30 min show, but honestly I'd only think that would work if was part of the actual Draft day or just before it, which would probably make GM's unhappy.