As you may or may not know, I was the first non main stream media type to be a beat reporter for the Coyotes many, many moons ago. I've been taking a look at all this new marketing stuff and here's my review of what's been made public so far.
http://halfboards.com/2015/10/20/coyotes-new-marketing-plan-a-good-first-start/
http://halfboards.com/2015/10/20/coyotes-new-marketing-plan-a-good-first-start/