Confirmed with Link: Canadiens official "Unite the faithful" global brand campaign!

[gee]

I will get in it if it's any good, $29 is a joke to someone like me, I wipe my ass with $20 bills

awesome response!

 

[Jigger77]

Hiya Habs nation...canadiens.com/club1909 is specifically targeting growing the branding of our historic franchise to be as renowned as the global brands of Real Madrid FC, Manchester United FC etc

Will you join the members club and all the perks 29 dollars benefits you?

Nope.

 

[sheed36]

Habs go global with ambitious campaign

The ambitious new campaign — called Unite the Faithful — will be unveiled by the Canadiens at a news conference on Wednesday. The cornerstone of the campaign is Club 1909, a program created to bring together Habs fans around the world. A digital membership is free while it will set you back $29.99 for a premium membership. The pricier option gets you a membership card with a piece of game-worn Canadiens jersey and the possibility to accumulate twice as many points as the non-paying members. The points go toward nabbing Habs-themed rewards.

The campaign is being launched with a series of seven 30-second comic videos — in both official languages — starring Montreal actor and über-fan Jay Baruchel hamming it up with various players. In one, he’s in Carey Price’s house watching the star goalie sleeping at night. In another, he breaks into tough winger Brandon Prust’s house and puts pictures of himself all over. And in another, he jumps into the shower with Brendan Gallagher to help lather his back with soap.

http://www.msn.com/en-ca/sports/nhl/habs-go-global-with-ambitious-campaign/ar-AA6SZU3

 

[Montrealer]

Sounds interesting. I like that they're actually trying new things.

 

[crystal ball]

The video with Price is up now...funny, but weird.

http://video.canadiens.nhl.com/videocenter/console?catid=66&id=643711&lang=en&navid=DL|MTL|home

 

[Runner77]

So the Habs millionaire and billionaire owners have concocted some scheme whereby we all become sandwichmen to push their brand unto foreign markets? How will they do it -- by using the same damn conduit your local pharmacy and grocery stores resort to -- get "twice the number of points"!!! "Obtain exclusive rewards"!!!

Imagine the surprise when adherents find out those pieces of "authentic" game-worn jerseys come from Thomas Kaberle, Scot Gomez and this site's favorite whipping lad, DD.

If Geoff and his cigar-chomping stuffed collar buds want to enhance the Habs' brand, why don't they do as most other major brands and pay for their adverts? What do I care about Geoff's points and cut-outs from sweat-filled Habs jerseys.

Even for free, why do we need this again? The price of tickets, concessions, parking and their made in China souvenirs are not going down.

 

[Big Guy]

Hiya Habs nation...canadiens.com/club1909 is specifically targeting growing the branding of our historic franchise to be as renowned as the global brands of Real Madrid FC, Manchester United FC etc

Will you join the members club and all the perks 29 dollars benefits you?

Real Madrid C.F.

Come on, it's a global brand!



and 100x bigger than the Habs will ever be