How is that dumb if executed well? I guess it's better to sit on your ass and bash someone's attempt at creativity.
It's dumb because you don't play to win the Cup for your country, you play to win it for your city. The rest of Canada doesn't care.
People who actually think they're being witty, funny, facetious and/or trolley by repeating this "Canada's Only Hope" ad nausea are just that; dumb.
And good luck trying to explain how this was an "attempt at creativity". This whole thing lacks creativity, if anything. It's using the most cheapest common denominator available (that of having only one team from Canada participating in the playoffs -> zero effort to come up with that).