Bank of America ends credit card relationship with MLB - Capital One will take over

[Fenway]

I have had a Red Sox for decades - BoA just lost me as a customer

SBJ Marketing: Capital One set to get MLB banking rights
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Trusted industry sources tell us that Capital One has quietly signed on as MLB’s new banking sponsor, with broad rights across the category, including credit cards. SBJ last week broke news that Bank of America chose not to renew with MLB after 18 years.

BofA still will sponsor seven MLB teams, citing a more local emphasis in its marketing. At that time, an industry source with knowledge of the deal told us that BofA would be replaced by “a “bigger and more extensive" deal. Holders of MLB affinity cards issued by BofA were notified early this year that any reference to MLB and its teams will be removed from their accounts imminently, with replacement cards to be sent during Q1.

Capital One is already a large buyer of sports media, especially on ESPN and Turner, and has been an NCAA "Corporate Champion"-level sponsor since 2010. The brand has been presenting sponsor for the past two Rose Bowl games and has had title sponsorship of the Orange Bowl since 2014. Capital One, based just outside D.C. in McLean, Va., has naming rights to the Capitals/Wizards arena, the Univ. of Maryland's football field and is a team sponsor for the Nationals.

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