It sucks when any fanbase loses their team. But, if I'm to look at this from the perspective of a Coyotes fan, perhaps this is a fanbase that we can absorb. Obviously there is already a lot of overlap of people who cheer for the Coyotes and Sundogs, but there has to be some fans who were more focused on the Sundogs.
I think we can absorb that group, similar to what Nashville did when the Thrashers left Atlanta. If memory serves, I think their pro shop even offered a 'trade in' offer of a free Preds jersey when you trade in your Thrashers jersey. We don't need to go to that extent, but these are still hockey fans. A Sundogs ticket ranges from $21 to $41, not all that different from an upper level ticket in Glendale.