FOX was airing Smackdown commercials during NFL games on Sunday. What stood out to me is that they are promoting it as a "new season" to begin on Friday. Since when was wrestling broken down by seasons? Curious if they are using a traditional broadcast schedule as a driver of story lines and arcs. Are they or have they been pattering programs to coincide with the television season format?
They've promoted shows in the past as a season premiere just for a ratings grab. Funny thing is that they've never promoted a season finale.