What did management say about Subban that the media spewed and fans turned on him? As far as I can remember, management didn't say anything disparaging about PK the player or the person. Whether true or false, MB was adamant that this was a hockey trade. Anything else said about PK was on the media themselves and fans started forming their opinions based on that. Not all fans, mind you. Some already felt this way and others never bought a word of it.
But it's not management that spun or said anything that made fans turn on a player.
Management launches trial balloons through the media.
It's not a coincidence they hired a guy off the Antichambre chair.