A Gritty Story (creation of a mascot)

Discussion in 'Fugu's Business of Hockey Forum' started by LadyStanley, Sep 27, 2018.

  1. LadyStanley

    LadyStanley Registered User

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    The making of Gritty, the Flyers' new mascot sensation: Will...

    From the Athletic (paywall)

    Deep (long) article on the history of how the Flyers (one of three teams that did not have a costumed mascot) decided to get a mascot, designed it, fabricated it and his big splash on TV and in MSM and social media.

    (The other teams without a costumed mascot: Rangers, Red Wings)

    With 28 other NHL teams having mascots (not to mention all the minor league teams and other sports leagues), there was a derth of animals that could be used, and bats (flyers) didn't make the cut.
     
  2. Llama19

    Llama19 Registered User

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    Be not afraid of greatness. Some are born great, some achieve greatness, and others have greatness thrust upon them.
    -- William Shakespeare
     
  3. LadyStanley

    LadyStanley Registered User

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    Late night exposure too
     
  4. Llama19

    Llama19 Registered User

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    I wonder how many players will have that last pose posted in their lockers...
     
  5. LadyStanley

    LadyStanley Registered User

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    Video of mash up
     
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  6. LadyStanley

    LadyStanley Registered User

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    Making friends with the neighbors
     
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  7. Fenway

    Fenway Administrator Sponsor

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  8. Fenway

    Fenway Administrator Sponsor

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    John Oliver on HBO

    upload_2018-10-1_0-26-40.png

    upload_2018-10-1_1-7-6.png
     
    Last edited: Oct 1, 2018
  9. LadyStanley

    LadyStanley Registered User

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    Gettin’ Gritty Wit It: Flyers new mascot a big hit
    Gritty's back story is that he was found during renovations to WFC. Gotta wonder how unoriginal that is at times. :D

    One in a hundred, obviously.
     
  10. SnowblindNYR

    SnowblindNYR Registered User

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    Hey guys sorry for bringing up this old thread but I'm doing a presentation in part about Gritty. Take a look at how the search results increased for Flyers when Gritty was announced and how the search results for "gritty" increased up to now from the announcement. I realize that the it was a low bar as not many people were googling the word "gritty" before, but still interesting.

    upload_2018-11-23_2-4-15.png
     
  11. 93LEAFS

    93LEAFS Registered User

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    It is actually unreal he's become such a phenomenon. I was in Cleveland to see a Browns game with my dad, were taking the elevator up and get into a discussion about where we are from. After saying we are from Toronto, and seeing we are Leafs fans (I'm wearing a hat), the first thing the guy asks is "what do you think of Gritty?" This is in mid-October, quite awhile after his announcement.
     
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  12. wankstifier

    wankstifier Registered User

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    Has anyone looked at the financial impact Gritty has on the Flyers brand?
     

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