Well, the obvious of avoiding icing and keeping your tired bunch on the ice for another D zone faceoff. Both Klinger (and even more so, Jamie) had room to angle one off the boards, which should have killed puck momentum well before icing. Of course, Jamie also had the space and time to take pretty careful aim.
And, that's the thing, hockey players have to make those decisions very fast, so when they miss, its easy to criticize than do. It was just interesting that Ruff coaches them to take those chances. With a different instruction set, maybe both of those plays get angled off the boards for a change.
Wonder if Ruff has looked at any statistics on that to guide his belief? Or if somewhere higher, management had decided that advertising the highest scoring team in hockey sold more tickets than a boring one, even if it cost a few wins?