I think a riser like Oilers, Toronto, CBJ have an outside shot. Maybe Carolina too if they make a big move up front.
I would include the Jets here but every year on paper, they have a good group of talent but never perform well. Their fanbase is still new to hockey, so you have to take what even the most rationale/knowledgable say with a grain of salt. It's generally always the bottom pairing, bottom 6, coaching, goaltending that are the make or break but the story is a bit exaggerated. I think in the past it was a core issue as well (Buff, Wheeler, Ladd, Enstrom, etc.).......but it's being fixed now, to an extent, with Scheifele and Trouba emerging and obviously, Laine last year (+ potential emerging talents like Morrissey, Connor, etc.) I'd say at this point, they are like a honorable mention for a surprise and only because of their young talent. They probably need at minimum, 1 run of experience, before they can be considered someone with an outside shot to be a contender.
Then you have the typical, veteran contenders in the west like the Ducks, Preds, Hawks, Blues in the West. I'm not sold on the Wild.
Tampa/Pitts in the east.