Sportsnet said more than nine million Canadians watched some part of Tuesday's broadcast, a U.S. feed from TBS instead of the usual local production featuring Sportsnet's play-by-play crew, led by Buck Martinez.
For the post-season, Martinez and reporter Hazel Mae are essentially relegated to the sidelines for pre- and post-game commentary, with limited opportunities during the game.
That's because of the way regional broadcasting rights are structured, said Moore, who noted that Baltimore fans are restricted to the TBS feeds as well.
"It's the same everywhere in the league," said Moore. "Selfishly, we would prefer, if possible, to have our own broadcasters on it. But contracts are contracts and as a regional rights holder that's our situation."
Canadian viewers actually get more local content than U.S. regional viewers, he said, noting that Sportsnet can do full pre-game coverage on the field.
"In Baltimore they would just pick up the TBS feed and the local rights-holder is not even a part of the equation," he said.
"So in Baltimore or in Texas, they won't see the player introductions, they won't see all the stuff that happens on field that we're able to do because of our relationship and the fact we are both the regional rights-holder and the national carrier of broadcasts."
Sportsnet's coverage continues right through the end of the World Series. For those final games, Sportsnet was given the option of either taking the Fox broadcast or the Major League Baseball International broadcast.
Moore said they'll be taking the international feed because he negotiated to have Martinez as part of that broadcast.
"So regardless of whether the Jays are in the World Series or not, and we hope they are, Buck will be the analyst for the Major League Baseball International broadcast, which goes all around the world," said Moore. "It goes to every English-speaking territory that has Major League Baseball rights."