Cbc
A lot of people love to sniff at the Canadian ratings and maybe the NHL back in the day, but as of now its a cash cow, with CBC'S contract up and after seeing what the Leafs just drew in the first round? Well that price just went up big time! Trust me Bell or Rogers would love nothing better to do than snipe those Saturday night games and having first choice for Leafs games in the playoffs or a Canadian vs Canadian showdown. Also, these local deals for regional coverage are going to be going up like crazy.
Everybody, just not sports. Craves for content and especially if you can get something that can fill your airwaves for 3 hours including pre-game and post-game. That is huge. Look at what NBC was average for their post game on one night. 771 000k. That is pretty damn good for a network that trying to gain traction. Their doing better than CBS sportsnetwork.......Its unfortunate the NHL did lock in for that long of a term, but I was still happy it was with NBC and not ESPN or Fox. I just don't think they do a great job of growing and highlighting sports.
One thing the NHL is finally catching a break is their finally getting big market teams to boost ratings. Frick the NBA had this for decades going back to 1980. Riding Boston, L.A, Chicago and New York. Enough where now there is a memory build up and its sustainable if those markets aren't in the finals. Now there are drop offs, but still not to the point of catastrophic. Well San Antonio, New Jersey in some was like that, but NHL would've loved those ratings....lol
Also, to me what was a great sign a couple years ago when you had Vancouver/Boston in the finals. Now granted you had Boston and it went 7 games, but those drew some record ratings. To me that showed the NHL had build some kind of sustaining interest in their game. To have one Canadian team and you still did those numbers.....pretty impressive. We couldn't of said this 5 years ago. Just so happy with NBC.