I think they wrongly assumed that people would want to be a part of the WC experience even if they weren't able to land WC tickets. The issue is, most people only want to be part of the WC. Michigan and Michigan State have both played in multiple outdoor games already (I believe this was the fifth and sixth times for UM), so the appeal for their fans was effectively nill. Western and Tech, god love them, don't really have particularly engaged fan/alumni bases. The Whalers and Spirit barely have fans at all, and I wonder if most casual Wings fans are even properly aware of what the Griffins are. It's not the same thing and people weren't going to waste time and money in the cold for it.