Kind of a convoluted slogan.
In keeping, how about..." ( This is Toronto and like the once young faces looking down on you, you are Toronto Maple Leafs. Unlike them, you are paid unjustified salaries to play a child's game, but you are not children and your occupation is no mere pastime. Your sole focus is winning. Not ping pong. Not your endorsements. And not the new suit you walked in wearing. It is your privilege to bleed and suffer injury in the uncompromising pursuit of The Stanley Cup. Do whatever it takes to take back the prize others bled and broke to honour this city before you...)
"This is Toronto. That sweater you are about to compete in is the city's oath to faithfully honour you. Wearing it is the your oath to them. Winning is the cost of the life this city has given you. Bleed and break if need be, but with everything rise to honour this city that now rises and chants for you."
I'd include the top as well, but with societal ADHD...
Whatever the message...Just hope it's seen on the ice this year. The country club atmosphere makes me want to puke.