Question for the Swedes: is Zlatan by far the most famous athlete in Sweden? Are there any hockey players who even come close in terms of popularity? Karlsson? Lundqvist?
Yes, Zlatan is by far the most famous. Lundqvist is household (Karlsson isn't IMO), but not even Hank is close to Zlatan at all.
Not a popularity list, but one of the big newspapers made a list of the most prominent Swedish athletes. Three hockey players in the top 30:
http://www.dn.se/sport/150-framsta-svenska-idrottarna-genom-tiderna/
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