All pro sports teams want to increase their visibility in overseas markets. I don't know enough about sports marketing or Finland to know how impactful Laine would be to the Jets bottom line - it could very well be minimal. Some of our Finnish friends might be able to elaborate further.
One possibility I've thought of: a Finnish sports network picking up the rights to Jets games?
Viaplay/Viasat right now has the NHL rights here, it's originally started by a Swedish company and Finnish Viasat Oy became a part of it -96.
It owns the Nordic countries when it comes to sports
I'm a huge fan of Viaplay, easy to use and it's starting to have the rights to all of the big leagues, NHL/KHL/Golf/NFL, all the biggest football leagues here, so all I/we need is 1 sport channel package. I doubt anything changes on that front. Barkov didn't change.
I'm sure there will be Finns that will be buying Laine jerseys and will start traveling to games.
I'd expect something similar that what Barkov has brought to Florida, everyone knows the team and the team gets mentioned a lot in the news thanks to Barkov, lot of new fans but don't know how much it will in the end help the Jets.