So the NHL's deal isn't likeable at the moment because of the lack of potential money under profit sharing. Maybe they should look at it as a three investment, much like the 24% roll back was. Think about it for a minute. If the owners are so concerned about getting their houses in order and making a profit, then the NHLPA should work with them to attain that. Get the NHL to run lean and clean up their mess, then focus on making profit. And where is the really big profit? TV contract. At present the NHL does not have a good contract and is not generating much revenue off of it. The league is not in a position to count this revenue as anything but an unknown. In other words, its potentially all gravy. If the NHL and the NHLPA can work together to make the game more marketable and sellable, this TV contract could be a gold mine for the PA. If the players are so sure that their abilities can take the game to the next level, is this not the gamble to make? You're already guaranteed 54% of the TV revenues, and if the contract takes off and proves to be a cash cow (in other words extremely profitable) the players are going to make 50% of the profits there. There is great risk involved for the PA in doing this, but if the PA can work with the league in selling the players and selling the game, getting it to catch on and grow greater TV revenues, this could be a huge untapped cash reserve for the players.