If you don't have players that want to be here you can't develop a culture. Players have to care about each other on and off the ice. They should feel bad when they screw up and be comfortable calling each other out. They shouldn't have to think about coming to a teammates defense. How many times does Risto have to tip the puck into his own net before one of his teammates calls him out? Does he even feel bad he let the goalie down and his teammates, or does he feel bad because Risto made a booboo? Leadership needs that culture to be effective. It can't exist in a vacuum. I got the feeling after Granato came in and used the kids they have the ingredients to develop a culture around. They can't do it by assembling parts that are passing through collecting a paycheck. It has to be all for one and one for all.
That is all 100% correct, I'm all for the team putting an emphasis on culture. It's something that has been lacking.
But this is very much a chicken or an egg scenario. While you won't have sustained success without good culture and team accountability, culture cannot grow without success. And sure, success is a relative term. But at some point to compete, you need talented players. I think part of the reason the team was able to grow is that, simply put, wins and losses stopped mattering around 10 game mark of the losing streak, the season was over. And the team DID improve when the streak finally stopped, but there was zero consequence to any games. Its hard to judge whether the improvement under granato was him putting some huge culture change or simply because it was a consequence free environment where losses were expected and accepted.