Revolutionary Rx bottle gone

[LadyStanley]

http://sanfrancisco.cbslocal.com/20...-mourn-discontinued-red-prescription-bottles/

Target flipped bottle design on its head in 2005 when it introduced a red container with the opening on the bottom. That allowed the label to wrap around the top so it could be seen from above. It included a flat surface that customers found easier to read than the curve of a typical pill bottle, and it came with color-coded rings for the neck to help family members quickly tell their medicines apart.

Deborah Adler devised the new approach as part of her master’s thesis at New York’s School of Visual Arts. She was inspired to try something different after her grandmother mistakenly took her grandfather’s prescription. Adler now runs her own design business and is working with CVS on its new prescription system.

Yet, it didn't spread and with CVS taking over, the old bottles are no longer available.

You'd think that something that "easy" and ordinary might spread.

Click to read more...

 

[Stealth JD]

Not surprising. It has nothing to do with what's better or safe for the consumer in most cases...it has to do with the cost of making the change and the fortitude of those who stand to lose the most by the change (existing producers/cellers).

There's no reason for pharma companies to still use aluminum or formaldehyde in their vaccines...yet they do. There's no reason to use silicone stoppers for the needle to go through in serum bottles, when silicone is a know inflamatory and there's a 100% safe, inert alternative in Butyl and Bromobutyl, which have been around for decades.

Until there's a public outcry for change, companies would rather keep making money than expensive changes to their production. It's the main reason why Ford decided it was cheaper to pay settlements to the families of people killed in Pinto-fires, than do recalls and fix the problem.