If hockey is ever to become a top spectator sport in the United States, things are going to have to change on a number of levels. Over Christmas, I spent time in the US, and even though the World Junior Championship was being played in Minnesota, there was practically no televised coverage until the final games were played. I couldn't believe it. If the NHL wants to gain popularity, it needs to build into any television deal they have, the expectation that more hockey of this nature is covered. It would even make sense that the League become involved in sponsoring hockey at different levels. The problem isn't that NHL hockey isn't a spectator sport, it is that hockey is not a spectator sport.