Marketing: NHL looks to new mediums

[dafranchz]

Blogs...just when you thought you were safe. It has become increasing apparent that the league and teams are looking for new ways to market itself. I guess hitting generation x is going to be a priority!

Here's a look at a couple new blogs in around the NHL:

• Benoit Pouliot's Draft blog
  
• Sportsnet.ca editor Ryan Johnston
  
• Dallas Stars broadcaster Daryl "Razor" Reaugh
  

I know it's bound to come, because I use it....but some sort of big-time podcasting shows would be an awesome site to see. I think it would do the league a lot of justice having some of the bigger name/voices in hockey have a supplemental (or roundup) show, at least once a week. I know I would love to hear more from north of the border as well as some of the good media personalities here in the states.

Thoughts???

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