Wednesday in New York, deputy commissioner Bill Daly and the NHLâ€™s marketing team will be meeting with a number of high-profile agents to discuss its strategy on how to market the leagueâ€™s star players. â€œThey maintain they are creating a new direction,â€ said one agent who will take part in the two-hour meeting. â€œThe players will not be hidden anymore. Theyâ€™ll be front and center.â€ Itâ€™s about time. http://www.thehockeynews.com/en/news/news.asp?idNews=21870 I love this particular blurb: During the NHLâ€™s dead-puck era, I had an NHL executive actually tell me the following: â€œPeople talk about entertainment value. If you want to be entertained, go to a movie.â€ And all this time I thought the NHL was just a bush league.