http://brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003190646&imw=Y NEW YORK -- The National Hockey League (NHL) will turn some of its brightest players into TV stars when Sidney Crosby, Jonathan Cheechoo, Peter Forsberg and Marty Turco hit the ice for a campaign to support the 2006-07 season, which begins Oct. 4 with games on Versus (formerly OLN). Two of the four 30-second spots, part of the NHLâ€™s â€œGame On!â€ campaign, via NHL Productions and Mother, New York, will break Oct. 4 on Versus. Spots also will be shown during game broadcasts on NBC (beginning in January), CBC in Canada and The NHL Network. Radio ads will air on both XM and Sirius Satellite. Spend was not disclosed.