BMW charging a subscription fee to use the heated seats

[HansonBro]

BMW starts selling heated seat subscriptions for $18 a month

Now being sold in South Korea, the UK, and elsewhere

www.theverge.com

BMW is now selling subscriptions for heated seats in a number of countries — the latest example of the company’s adoption of microtransactions for high-end car features.

A monthly subscription to heat your BMW’s front seats costs roughly $18, with options to subscribe for a year ($180), three years ($300), or pay for “unlimited” access for $415.

Click to read more...

 

[TheGreenTBer]

HAHAHAHAHAHAHAHAHA

 

[MetalheadPenguinsFan]

Butt Maybe Warmed

Checks out.

 

[TheGreenTBer]

No but seriously, did f***ing Activision buy BMW or something?

 

[Fixed to Ruin]

They aren't the only ones...

Mercedes Will Make Your EV Quicker . . . If You Pay $1200 a Year

 

[HansonBro]

No but seriously, did f***ing Activision buy BMW or something?

Think it was EA Sports

 

[TheGreenTBer]

Think it was EA Sports

For their next trick, BMW is going to refuse to put tires on the car and make those new "skins" microtransaction-based!

Shitty cars by a shitty company for shitty people.

 

[JMCx4]

This growing marketing development might just signal the return of the Yugo. Seats will cost you an extra 5 bucks per month, upholstery optional for another Euro.

 

[SoupNazi]

Why anyone would buy into this is beyond me.

 

[Drytoast]

What a shitty consumer model.

 

[TheAngryHank]

just start a small fire under the seat, problem solved. If it gets out of hand , big problem solved.

 

[MetalheadPenguinsFan]

What next??

“Pay-as-you-blow” air conditioning plans or some shit??

 

[beowulf]

It is getting insane how these microtransaction have infected the economy. Consumer Reports had an article last year on this subject Why You Might Need to Subscribe to Get Certain Features on Your Next Car - Consumer Reports

The kicker here is that in some cases you buy a car or product with no intent of ever paying for say the heated seats but it costs the company to put those seats in so they will charge you extra for the seats even though you will never use them...

 

[SoupNazi]

What next??

“Pay-as-you-blow” air conditioning plans or some shit??

Shut your damned mouth before you give any carmaker ideas.

 

[TaLoN]

BMW starts selling heated seat subscriptions for $18 a month

Now being sold in South Korea, the UK, and elsewhere

www.theverge.com

BMW is now selling subscriptions for heated seats in a number of countries — the latest example of the company’s adoption of microtransactions for high-end car features.

A monthly subscription to heat your BMW’s front seats costs roughly $18, with options to subscribe for a year ($180), three years ($300), or pay for “unlimited” access for $415.

Anyone who wastes their money for this? I have some land down in Florida for sale.

This would be so easy to bypass. The feature is in the car, all you need is the on/ off switch to use it. 10 second rewire.

 

[JMCx4]

... The kicker here is that in some cases you buy a car or product with no intent of ever paying for say the heated seats but it costs the company to put those seats in so they will charge you extra for the seats even though you will never use them...

That's a prevailing condition ever since automakers introduced "packages" to their model lines.

 

[TheGreenTBer]

Anyone who wastes their money for this? I have some land down in Florida for sale.

This would be so easy to bypass. The feature is in the car, all you need is the on/ off switch to use it. 10 second rewire.

homie they're buying a BMW so they're already wasting tens of thousands of dollars in the first place, why not a few more?

 

[TaLoN]

homie they're buying a BMW so they're already wasting tens of thousands of dollars in the first place, why not a few more?

Yeah, but a lot of these people afford these cars because they aren't stupid with money.

 

[TheGreenTBer]

Yeah, but a lot of these people afford these cars because they aren't stupid with money.

but...

but...

but...

I think my head just exploded.

 

[Bones45]

BMW starts selling heated seat subscriptions for $18 a month

Now being sold in South Korea, the UK, and elsewhere

www.theverge.com

BMW is now selling subscriptions for heated seats in a number of countries — the latest example of the company’s adoption of microtransactions for high-end car features.

A monthly subscription to heat your BMW’s front seats costs roughly $18, with options to subscribe for a year ($180), three years ($300), or pay for “unlimited” access for $415.

Anyone dumb enough to buy a BMW would certainly be a ripe candidate to continue getting bent over each month.

 

[TaLoN]

Car feature subscriptions should be illegal, New Jersey legislators say

Heated seat subscriptions will be illegal in New Jersey if this bill becomes law.

arstechnica.com

https://www.kbb.com/car-news/report-mercedes-rent-a-horsepower-subscription-illegal-in-europe/

 

[TheGreenTBer]

Car feature subscriptions should be illegal, New Jersey legislators say

Heated seat subscriptions will be illegal in New Jersey if this bill becomes law.

arstechnica.com

https://www.kbb.com/car-news/report-mercedes-rent-a-horsepower-subscription-illegal-in-europe/

The NY native in me finds it hard to say this, but GO NEW JERSEY GO

 

[TaLoN]

The NY native in me finds it hard to say this, but GO NEW JERSEY GO

Other states need to get on the same bandwagon.

 

[HansonBro]

I had a BMW once...think it was a 99 318i. It was nice when it actually worked

 

[TheGreenTBer]

I had a BMW once...think it was a 99 318i. It was nice when it actually worked

BMW's weren't always crap.

But they sure are now.