2011-2012 NHL TV Ratings Thread

[tarheelhockey]

Official TV Ratings thread for the upcoming season.
All posts in this thread should refer to TV Ratings and Revenues made by the NHL based on TV contracts, Ads, and so on.... All opinions and positive contributions to this thread are welcomed and encouraged.
** Do NOT use this thread to bash another team's fanbase/ratings **

Previous Ratings Threads:
2010-2011: http://hfboards.com/showthread.php?t=819013
2009-2010: http://hfboards.com/showthread.php?t=679978
2008-2009: http://hfboards.com/showthread.php?t=558601
2008 Playoffs: http://hfboards.com/showthread.php?t=504895


The new Nielsen market ratings have been released, so this seems like the right time to get the 2011-12 TV ratings/revenues thread started.

http://www.mediabistro.com/tvspy/nielsen-2011-12-rankings-washington-dc-seattle-move-up_b20365

2010-11 Rank | 2011-12 Rank | Difference | DMA Name | 2011 TV Homes |2012 TV Homes
1 | 1 | | New York | 7,515,330 | 7,387,810
2 | 2 | | Los Angeles | 5,666,900 | 5,569,780
3 | 3 | | Chicago | 3,502,610 | 3,493,480
4 | 4 | | Philadelphia | 3,015,820 | 2,993,370
5 | 5 | | Dallas-Ft. Worth | 2,594,630 | 2,571,310
6 | 6 | | San Francisco-Oak-San Jose | 2,523,520 | 2,506,510
7 | 7 | | Boston (Manchester) | 2,460,290 | 2,379,690
9 | 8 | +1 | Washington, DC (Hagrstwn) | 2,389,710 | 2,360,180
8 | 9 | -1 | Atlanta | 2,407,080 | 2,292,640
10 | 10 | | Houston | 2,177,220 | 2,185,260
11 | 11 | | Detroit | 1,883,840 | 1,842,650
13 | 12 | +1 | Seattle-Tacoma | 1,874,750 | 1,811,420
12 | 13 | -1 | Phoenix (Prescott) | 1,881,310 | 1,811,330
14 | 14 | | Tampa-St. Pete (Sarasota) | 1,795,200 | 1,788,240
15 | 15 | | Minneapolis-St. Paul | 1,753,780 | 1,721,940
16 | 16 | | Miami-Ft. Lauderdale | 1,580,580 | 1,583,800
17 | 17 | | Denver | 1,572,740 | 1,548,570
18 | 18 | | Cleveland-Akron (Canton) | 1,526,200 | 1,514,170
19 | 19 | | Orlando-Daytona Bch-Melbrn | 1,453,120 | 1,465,460
20 | 20 | | Sacramnto-Stkton-Modesto | 1,409,400 | 1,388,570
21 | 21 | | St. Louis | 1,258,580 | 1,253,920
22 | 22 | | Portland, OR | 1,197,780 | 1,190,010
24 | 23 | +1 | Pittsburgh | 1,160,820 | 1,171,490
25 | 24 | +1 | Raleigh-Durham (Fayetvlle) | 1,131,310 | 1,143,420
23 | 25 | -2 | Charlotte | 1,166,180 | 1,140,900
27 | 26 | +1 | Indianapolis | 1,106,420 | 1,109,970
26 | 27 | -1 | Baltimore | 1,108,360 | 1,097,310
28 | 28 | | San Diego | 1,089,010 | 1,077,600
29 | 29 | | Nashville | 1,039,430 | 1,024,560
30 | 30 | | Hartford & New Haven | 1,018,770 | 1,006,280
31 | 31 | | Kansas City | 974,820 | 939,740
34 | 32 | +2 | Columbus, OH | 915,950 | 932,680
32 | 33 | -1 | Salt Lake City | 953,950 | 927,540
35 | 34 | +1 | Milwaukee | 901,100 | 907,660
33 | 35 | -2 | Cincinnati | 923,830 | 896,090
37 | 36 | +1 | San Antonio | 844,910 | 880,690
36 | 37 | -1 | Greenvll-Spart-Ashevll-And | 878,550 | 860,930
38 | 38 | | West Palm Beach-Ft. Pierce | 773,890 | 788,020
40 | 39 | +1 | Birmingham (Ann and Tusc) | 747,190 | 738,790
42 | 40 | +2 | Las Vegas | 718,030 | 737,300
39 | 41 | -2 | Harrisburg-Lncstr-Leb-York | 749,020 | 729,440
41 | 42 | -1 | Grand Rapids-Kalmzoo-B.Crk | 740,230 | 722,150
43 | 43 | | Norfolk-Portsmth-Newpt Nws | 716,050 | 718,750
45 | 44 | +1 | Oklahoma City | 704,670 | 712,630
46 | 45 | +1 | Albuquerque-Santa Fe | 703,720 | 710,050
47 | 46 | +1 | Greensboro-H.Point-W.Salem | 699,040 | 691,200
44 | 47 | -3 | Austin | 707,430 | 686,830
50 | 48 | +2 | Louisville | 674,940 | 674,050
48 | 49 | -1 | Memphis | 693,860 | 669,940
49 | 50 | -1 | Jacksonville | 678,430 | 669,840
51 | 51 | | Buffalo | 636,320 | 645,190

The biggest change in the top-25 was due to rapid depopulation in Charlotte, which was hit very hard by the banking crisis and lost a lot of jobs in that industry. Amazing how few of these cities are taking on population right now, especially the larger cities and some of the "hot" small cities of recent years.

Click to read more...

 

[throatguzzler]

Am I the only one surprised to see an increase in Buffalo's population?

 

[AdmiralsFan24]

It's not an increase in population, just more homes with TV's.

 

[tarheelhockey]

It's not an increase in population, just more homes with TV's.

While you are right that they are counting homes with TVs, honestly I think it has more to do with population movement than anything. It's hard to imagine the number of people with/without TV sets varies much over time.

 

[tarheelhockey]

Fleshed out the OP a bit with disclaimer and links that were used in previous editions of this thread.

 

[Jonas1235]

From Luke DeCock on Twitter:
Canes and Preds will each get 40 games in Atlanta TV market this year, GM Jim Rutherford said today. Possible preseason game there in 2012.

That's more games than the Thrashers ever had on tv in any season.

 

[CanadaIsHockey]

Beat me to it. Was planning on creating this thread any day now .

 

[Mwd711]

While you are right that they are counting homes with TVs, honestly I think it has more to do with population movement than anything. It's hard to imagine the number of people with/without TV sets varies much over time.

Many people have cut the cord because of the economy. Also, younger people are using the internet more often to view shows. Most of these cities aren't losing population, they are losing TV sets. Check the census numbers. Washington D.C. is one of the fastest growing areas in the US. Many of those new people to the area are young professionals that have cut the cord and rely on the internet instead. I don't think it's a coincidence that many of the cities with gains in TV's are places with older populations (Phoenix, Pittsburgh, Buffalo, etc.)

 

[kdb209]

Many people have cut the cord because of the economy. Also, younger people are using the internet more often to view shows. Most of these cities aren't losing population, they are losing TV sets. Check the census numbers. Washington D.C. is one of the fastest growing areas in the US. Many of those new people to the area are young professionals that have cut the cord and rely on the internet instead. I don't think it's a coincidence that many of the cities with gains in TV's are places with older populations (Phoenix, Pittsburgh, Buffalo, etc.)

And if the Bay Area had managed to cut 6,510 more cords, then the Sharks would have been eligible for Revenue Sharing again this year.

 

[No Fun Shogun]

Interesting.... never would've guessed that Dallas-Fort Worth would have less TVs than Philadelphia.

 

[kdb209]

Interesting.... never would've guessed that Dallas-Fort Worth would have less TVs than Philadelphia.

DMAs frequently extend beyond the city proper and metro areas.

Truck Ads has some very useful DMA maps:

http://www.truckads.com/licensed_affiliates1.asp#usamap

http://www.truckads.com/Affiliate/Philadelphia.htm#map

18 COUNTIES IN THIS DMA

Kent, DE ~ New Castle, DE ~ Atlantic, NJ ~ Burlington, NJ ~ Camden, NJ ~ Cape May, NJ ~ Cumberland, NJ ~ Gloucester, NJ ~ Mercer, NJ ~ Salem, NJ ~ Berks, PA ~ Bucks, PA ~ Chester, PA ~ Delaware, PA ~ Lehigh, PA ~ Montgomery, PA ~ Northampton, PA ~ Philadelphia, PA

http://www.truckads.com/Affiliate/Dallas_Ft_Worth.htm#map

32 COUNTIES IN THIS DMA

Anderson, TX ~ Bosque, TX ~ Collin, TX ~ Comanche, TX ~ Cooke, TX ~ Dallas, TX ~ Delta, TX ~ Denton, TX ~ Ellis, TX ~ Erath, TX ~ Fannin, TX ~ Freestone, TX ~ Hamilton, TX ~ Henderson, TX ~ Hill, TX ~ Hood, TX ~ Hopkins, TX ~ Hunt, TX ~ Jack, TX ~ Johnson, TX ~ Kaufman, TX ~ Lamar, TX ~ Navarro, TX ~ Palo Pinto, TX ~ Parker, TX ~ Rains, TX ~ Red River, TX ~ Rockwall, TX ~ Somervell, TX ~ Tarrant, TX ~ Van Zandt, TX ~ Wise, TX

 

[Fugu]

I removed "Revenues" from the title. I can't remember the last time specific TV revenue info was relevant in this thread.

 

[Alan Jackson]

Nearly 500,000 people tune in to Jet's PRE-SEASON opener:

http://ctvmedia.ca/tsn/releases/release.asp?id=14253&yyyy=2011

 

[skeena1]

TSN Release

September 23, 2011

TSN Jets Scores Big Audience for First Pre-Season Game

– Close to half a million people tuned in to see TSN Jets’ debut on Tuesday –

To tweet this release: http://*******/rpqSHD

Winnipeg, MB (September 23, 2011) – The long awaited return of the Winnipeg Jets scored big for the new regional channel TSN Jets Tuesday night. Data from BBM Canada confirms that more than 490,000 viewers in the Jets broadcast region watched some or all of Tuesday’s pre-season game against the Columbus Blue Jackets.

The audience Reach is especially impressive given that TSN Jets is available in approximately 500,000 homes throughout Manitoba, Saskatchewan, Nunavut and the Northwest Territories, and parts of Northwestern Ontario.

“This is an incredible debut for a new television service,†said Stewart Johnston, President, TSN. “I can’t ever remember this type of excitement for a pre-season game. We are looking forward to building on this momentum throughout the season.â€

The average audience for the full broadcast on Tuesday was 148,000 total viewers. TSN Jets regional coverage continues tomorrow night with Winnipeg @ Nashville at 5:45 p.m. CT.

 

[blues10]

TSN Jets Ratings Success

TSN Jets is off to a good start with 490 000 viewers tuning in.

TSN JETS CHANNEL SCORES BIG RATINGS FOR WINNIPEG OPENER

The long awaited return of the Winnipeg Jets scored big for the new regional channel TSN Jets Tuesday night. Data from BBM Canada confirms that more than 490,000 viewers in the Jets broadcast region watched some or all of Tuesday's pre-season game against the Columbus Blue Jackets.

http://www.tsn.ca/nhl/story/?id=376528

 

[frivolousz21]

Those numbers are why the NHL need to move at least one more team to Oh Canada and try to streamline the TV deals on a National/Local/Regional level.

The NHL is getting ***** in Canada in terms of TV money and it has to stop.

 

[skeena1]

Those numbers are why the NHL need to move at least one more team to Oh Canada and try to streamline the TV deals on a National/Local/Regional level.

The NHL is getting ***** in Canada in terms of TV money and it has to stop.

Unless TSN is getting paid by the Jets to produce the broadcasts or getting them for nothing, at 148K per game they won't be making dollar one.

 

[Burningblades]

Those numbers are why the NHL need to move at least one more team to Oh Canada and try to streamline the TV deals on a National/Local/Regional level.

The NHL is getting ***** in Canada in terms of TV money and it has to stop.

The NHL gets around 300 million from the national deals in Canada alone not counting the regional deals. On a per capita basis that would be the same as a 3 billion deal in the US.

 

[saskganesh]

Unless TSN is getting paid by the Jets to produce the broadcasts or getting them for nothing, at 148K per game they won't be making dollar one.

These are regional ratings.

148k, if that holds as an average audience, would put them just below a little team called the New York Rangers in 09-10.

see post 22, http://hfboards.com/showthread.php?t=819013

 

[Jaded-Fan]

Pens preseason game outdrew all but two teams regular season average.

Other interesting tidbits are over 9000 season ticket waiting list. Not bad for a bunch of bandwagoners.


During the town hall meeting, which was invitation-only, team president David Morehouse revealed the team's season ticket waiting list has climbed to 9,000. When he asked how many in attendance were added to the list of active ticket holders this season, only a smattering of applause was heard -- an indication of how little turnover there has been.

Morehouse outlined some of the franchise's accomplishments off the ice, including its ongoing streak of 210 consecutive sellouts -- a run that began at the now-closed Civic Arena, which is due to be demolished beginning Monday. The Penguins played there from 1967-2010.

The Penguins, Morehouse said, were No. 1 in NHL merchandise sales last season and No. 1 in local TV ratings. A preseason telecast against Detroit last week drew a higher rating than the regular season average of all but two other franchises.

http://www.nhl.com/ice/news.htm?id=589812

 

[mucker*]

PIT=true hockeytown

 

[KuralySnipes]

Leafs-Flyers preseason game draws 68k

http://puckthemedia.wordpress.com/2...redictably-non-blockbuster-numbers-on-versus/

NBC SportsTalk at 17,000 yikes!

 

[Mwd711]

Leafs-Flyers preseason game draws 68k

http://puckthemedia.wordpress.com/2...redictably-non-blockbuster-numbers-on-versus/

NBC SportsTalk at 17,000 yikes!

That's actually higher than some nights. The show is averaging around 10,000 viewers while Daren Rovell's ratings have dropped every week since it premiered. This is from a couple of weeks ago but it's still valid overall to Versus' woes. From http://paranoidpuck.wordpress.com/2011/09/19/new-versus-shows-struggle-for-viewers/

Versus unveiled a slate of new programming over the last couple of weeks but it is yet to translate to much rating success. NBC SportsTalk has been a complete bomb since its debut. It had a high of 14,000 viewers last week while it hovered around a measly 10,000 for the entire week. That would put it in a battle with the Florida Panthers, Phoenix Coyotes and Atlanta Thrashers for viewers if we were comparing it to local NHL ratings.

Darren Rovell’s GameOn sports business show didn’t fare much better with a debut of 36,000 viewers. The debut of College Football Talk also brought in 36,000 viewers. The much hyped NFL Turning Point was the high point with 126,000 viewers while Pro Football Talk was behind it with 90,000 viewers. Those ratings are comparable with ESPN2′s Jim Rome Is Burning and the new Numbers Don’t Lie which air in the middle of the afternoon.

When it comes to the preseason games, I really question the decision to pick up any games. I think this was an experiment but it doesn't appear to be paying off much. It's probably better than whatever Versus would air in that timeslot but those ratings are brutal. One think I don't get is why they scheduled a game at the same time as NHL Network. On several nights this past week, the nets were competing against each other, airing two different games. It's funny that they shied away from doing it during the playoffs, but found it okay to compete during the preseason when nobody's watching.

 

[Brodie]

While you are right that they are counting homes with TVs, honestly I think it has more to do with population movement than anything. It's hard to imagine the number of people with/without TV sets varies much over time.

Are you kidding? A good 75% of my friends don't own TVs. For many, many younger people it's just a totally unnecessary expense, especially when you can watch everything on your computer. I imagine a lot of people have ditched their TVs as the economy has stagnated.

 

[Greyhounds]

I, for one, wasn't even aware that Versus also had pre-season games on. Don't pay a lot of attention to those games, but I would have tuned in, for background noise.

I was going to check in at some point, to see what they were showing, but then I figured...nah, they won't show any games until the season starts.