I agree with Kenny that you eventually pay the price for being near or at the top of the league, but I also think there are things you can do to speed your way to the bottom or prolong your stay at the bottom. One of those things is bad contracts, and that's what Kenny doesn't talk about. Maybe it's because he doesn't realize that bad contracts are a thing. I'm not sure, but part of how the Detroit Right Wings have tanked, albeit maybe unwittingly, is through bad contracts. Those haven't stopped during the supposed rebuilding phase, which is why I say 'unwittingly.' So, that's one thing.
Another thing is tanking more properly. To that end, If you have a coach who tries to win and players who give 100%, I don't think of it as tanking regardless of the result, and I think the best winning attitude includes a strategy for putting together a cup team, rather than just putting together the best team for the moment. I think the latter is impatience and probably results in winning a cup later. Granted you have to more than draft low, you have to develop. That's one reason why I'd like to see Zetterberg back.