You know - blurbs/articles like these really tick me off. Half of the problem with the league is the negative spin that the US sports media puts on the league. Its almost like some of these journalist enjoy crapping on it.
In truth, "yes", this guy is technically correct that replacement programming is generating better ratings than what the NHL brought last year.
However what he fails to mention is that the MLB and NBA don't do much better on ESPN2 - especially for what the networks are paying these other leagues.
NHL - TV audience: 1.1 rating on ABC, 0.47 on ESPN and
0.24 on ESPN2
MLB - TV audience: 2.7 rating on FOX, 1.1 on ESPN and
0.6 on ESPN2
NBA - TV audience: 2.4 rating on ABC, 1.3 on ESPN,
0.9 on ESPN2 and 1.4 on TNT Revenue sharing: 35 percent of total revenues
The NHL looks like a deal to me when comparing every dollar spent to rating points.
NHL: TV deal: TV revenues from national contracts in the U.S. and Canada are shared equally; last season, that was about $4 million per team. As for the new deal signed with NBC, "If the NHL sees a penny from NBC, it's only because the guys at NBC are good guys," a FOX executive told Alan Hahn of Newsday.
MLB: TV deal: The league has a six-year, $2.5 billion deal with FOX through 2006 and a six-year, $851 million deal with ESPN through 2005.
NBA: TV deal: A six-year, $4.6 billion deal with ABC, ESPN and TNT brings each team $25.5 million each season.
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