What should be the NHL's new marketing slogan...
- Thread starter MrMackey
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LastChancePrice
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- Dec 12, 2004
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salty justice
Registered User
Montrealer
What, me worry?
theBob said:Sadly its actually "It's a Whole New Game"
You're right. It's awful. I will not watch NHL hockey this fall because of their horrible, horrible new slogan.
Heavens to Betsy!
Sanman19
Registered User
Montrealer
What, me worry?
Looks like the new slogan comes from Al Strachan.
Proof here: http://slam.canoe.ca/SlamNaganoColumns/feb10_strachan.html
Proof here: http://slam.canoe.ca/SlamNaganoColumns/feb10_strachan.html
salty justice
Registered User
Montrealer said:You're right. It's awful. I will not watch NHL hockey this fall because of their horrible, horrible new slogan.
Heavens to Betsy!
Believe me Ill be watching as many games as I can just like you, but that has got to be the lamest slogan in pro sports. Implying that it's a whole new game seems like it should piss off fans more than bring them in.
Montrealer
What, me worry?
theBob said:
I'm in such a good mood today, that I'm pretty much kidding around. I can't take anything seriously.
No more lockout! No more crying! No more impotence! (Thanks Viagra®!)
Montrealer said:You're right. It's awful. I will not watch NHL hockey this fall because of their horrible, horrible new slogan.
Heavens to Betsy!
Actually, Montrealer, it is a horrible slogan. Ask any advertising student, any communications major and they'll tell you that to your face. "Its a whole new game" is a brutal slogan. Why? Lets break it down:
"Its A Whole New Game"... really?...Ya, so, what on earth does that mean to your target audience? That its new? Ya, whoppie-doo, so is Rodeo and Poker... and both get better ratings; So is the CFL... and its cheaper and more entertaining. So what if its new? Dodgeball is new. So is the WWE. What does that slogan convey to the avg. 18-25 yr old who has completely taken the NHL off their sports-radar for a whole year? That its new? If thats it (which it is) then "Its A Whole New Game" fails completely to set apart the brand, which is the prime objective of a slogan: to identify and set apart the brand in order to maximize the brand's public awareness. It fails to convey what IS different and, thus, worth spending money on IN the "newness". What that difference MEANS for the fans and how that difference is better than the myriad of other sporting options that they have. Practically, how does "Its a whole new game" translate into a 18-25 yr old dropping an average of 43.7$ into watching the NHL live? It doesnt.
Because I'll tell you what, Toronto is the Mecca of Hockey and the Argos are the hottest thing in town. Why? B/c ppl are POed at the NHL, the CFL is entertaining and it is cheap! And for the Argos, it is their prime objective to convey to the avg. fan "guess what, we're not like those stuck up NHL players who are unreachable, overpaid and completely unlike you, the regular joe. We're approachable, were real people with real jobs.. in short, we're just like you". And their slogan? "See you on the field". Why is that key? Well, besides the fact that it conveys their desired double meaning of having you at the game and that you are important to the experience, its also completely truthful: ya, thats right, they invite fans on the field after the game to meet the players. ... "wait, you mean "ME", a soccer mom/dad with disposable income, on the field with real players, who are projected as regular people yet positve role models for my bratty kids? And my family of 4 gets entertained for under 75$? Wow!! My kids will love that!!" ... exactly. CHA-CHING! Whodathunkit: a slogan that actually means what it says and does what its supposed to: open people's wallets. Thats marketing.
Now, what ISNT marketing and why is the NHL so good at screwing it up? Well, its b/c they dont "GET IT"... as in the name of their last ad campaign. You remember, the one where B actors yammered on in empty warehouses about how you, the fan, should GET IT about the NHL. With the Stanley Cup in tow in the background, each spokesperson babbled on at high-speed using obscure hockey terminology and emplored the watcher to "GET IT" about the NHL. Why was this such a flop? Well, in short, because it had NOTHING to do with Hockey. To the illusive 18-25 market it a) showed nothing to intice them to "GET IT" (unless you find Dennis Leary screaming at you to get it inticing) and it b) confused them even more about this crazy game where grown men chase a black circle on ice by throwing in weird lingo then looking at you like you were stupid if you didnt understand it. In short, it insulted them. To the hockey purist the insult was simple: it had NOTHING to do with hockey. Take away the Stanley Cup, and you're left with a bunch of "who are they"s chattering about hockey terms in a abandoned shed. Theres no hitting. No action. No scoring. No Hockey... and, in the process of doing so, came off sounding like it was accusing you of being an idiot for not getting it too. Pure Marketing Genius: Insult, not only the people who dont "Get It" but also insult the intelligence of those who do. It goes to show that the people who were in charge of such masterful ad campaigns shouldnt be in charge... Thats some great marketing there! Lets insult the very people were attempting to reach and alienate them more by going on that is rarely used anyways instead of, you know, SHOWING HOCKEY.
So, in conclusion, it does suck. "Its a whole new game" sucks massive. And we will see just how bad it sucks when we're into October and the February and the AFL is whooping the NHL in ratings. Though, I doubt the marketing folks over at the NHL will "get it" even then.
Damn, with 6 pages I knew this thread would only have a bunch of bad jokes that only the authors find funny as hell
Keep going...everyone has their own way of having fun..lol..carry on..lol lol
Keep going...everyone has their own way of having fun..lol..carry on..lol lol
denverwingsfan
Registered User
- Feb 19, 2005
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UNDER NEW MANAGMENT
I know its not true, neither are the cheaper ticket prices, but it might help
I know its not true, neither are the cheaper ticket prices, but it might help
mercury
Registered User
From the Slogan Generator:
"Monsieur, with this Hockey you are really spoiling us." Great for the Centre Bell.
"Monsieur, with this Hockey you are really spoiling us." Great for the Centre Bell.
Traitor8
Registered User
Get Hulk Hogan to say:
"Watcha gonna do brother when the NHL Runs Wild on you? You better say your prayers and eat your vitamins because the NHL is coming hard with goals, hits and entertainement! You can call it the NEW WORLD ORDER of sports brother"
nWo 4 life!
"Watcha gonna do brother when the NHL Runs Wild on you? You better say your prayers and eat your vitamins because the NHL is coming hard with goals, hits and entertainement! You can call it the NEW WORLD ORDER of sports brother"
nWo 4 life!
Nah best thing to say
"We dont truelly care our players only care about money our game is overpriced has no girls to look at yet we can disapear for a year without anyone knowing meaning we know magic"
"We dont truelly care our players only care about money our game is overpriced has no girls to look at yet we can disapear for a year without anyone knowing meaning we know magic"
SENSational said:http://thesurrealist.co.uk/slogan Some of you should try that
Some quotes of this site when I put in NHL
How Do You Eat Your Nhl?
My Anti-Drug is Nhl.
Or Bettman:
Poppin' Fresh Bettman.
But I'd Rather Have a Bowl of Bettman.
Crazy site.
The most appropriate new slogan should be
"Fans mean nothing to NHL players or owners, they always come crawling back for more abuse"
or if you prefer
"All working stiffs should beg for the priviledge of paying big bucks to watch millionaires working for billionaires play hockey"
"Fans mean nothing to NHL players or owners, they always come crawling back for more abuse"
or if you prefer
"All working stiffs should beg for the priviledge of paying big bucks to watch millionaires working for billionaires play hockey"
12# Peter Bondra said:
The funny part is i go to that site and put in NHL, Sloganize it and out pops a reasonable slogan:
"A different kind of company. A different kind of NHL."
Luckily I did it again and out came "NHL - The Freshmaker"
Third time was "behold the power of NHL"
A fourth time came up with a response to aggravate angry fans even more "leave the NHL to us".
OK that's enough.
Bring Back Bucky
Registered User
formernhlfan said:
If you're that bitter, why did you go to all that effort to register here after all that?? Not trying to be rude, I am just curious about the presence of "former fans" on these boards. If I weren't interested in the NHL anymore I could think of lots of better things to pass time than coming here..
Bring Back Bucky said:If you're that bitter, why did you go to all that effort to register here after all that?? Not trying to be rude, I am just curious about the presence of "former fans" on these boards. If I weren't interested in the NHL anymore I could think of lots of better things to pass time than coming here..
Let me quote what someone said on another thread:
"Where did all the love go on this god-forsaken site anyway?? It used to be if you didn't like a thread or an opinion you just didn't respond"
Freedom to express my thoughts on the way the NHL as a whole has let the fans down yet again. It seems that fans are oblivious to that fact. I am a Hockey fan and have been since 1964 when I saw my first Canadiens game, when the NHL was about hockey and the fans, not money. Watching the only real sport in the world get turned into a farce over and over and always about money is the saddest thing on earth. Bitterness comes with long term exposure to the abuse, eventually maybe the game will find it's way back into the NHL and that will be a great victory for the fans for a once.
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