This is something that i brought up in October of 2005 and it is still hurting the NHL in my opinion. Versus is channel 408 in New York, channel 608 in Denver, etc etc. It goes on and on and is constantly mentioned on ESPN as the only thing dragging the "new, exciting" version of the game down. If this channel was on basic cable, the amount of Americans tuning in to a more exciting brand of hockey will substantially increase, especially the casual viewer that won't take the time to find the channel. I don't know why this is not a more hot topic of the NHL television conversation. Not every household has top tier cable like this, or satellite dishes that are necessary to watch one of the most anticipated offensive series in the last two seasons beginning tonight. This is where I would take ESPN "dissing hockey" or whatever a lot of you claim. There is minimal exposure for Americans "national TV network" for the NHL. This is the conference finals and Games 1 and 2 of the cup. It's something that seriously needs to be discussed this off season and pushed for, especially if this series is exactly what the NHL wants in terms of excitement.