And not knowing hockey doesn't make it harder to work. It can make it easier because it's amazing and new.
Yeah, no. That is 100% not true. If you honestly think that, then I would not trust your business sense. If that logic was true, then the USACHL would've gotten more than 3 teams, and wouldn't have needed to create a 4th out of thin air. There would be hockey in a ton more cities. It takes a ton of investment in marketing, branding, on-ice performance and a ton of luck to sell it. And even then it still might not be enough, like we saw in RGV, Wichita Falls, Texas Tornado, New Mexico and all the others.
The novelty wears off quick. Then they have to take on HS, college, and pro football, which occur on all the same prime dates you're trying to draw well for home games. Rodeos have a big following, state fairs, and I could keep naming stuff, but you get the point. It is flawed logic to think that it's easier because it's amazing and new.
The current NAHL South Division members (teams all over TX, then LA, KS) are among the leading NAHL teams in attendance because they've adopted branding from their previous CHL teams, and marketed the hell out of the teams. Each team has pretty large full-time staff dedicated to advertisements and ticket sales. Shreveport is still benefiting from being an extremely successful expansion team out of the gate, winning the Robertson Cup in their second year. Their previous CHL incarnation was a perennial powerhouse, and folded the same year they won the league championship. The team was at peak on-ice performance and they still couldn't make ends meet.
San Angelo would be a great market for minor or junior hockey if they could find decent ownership and if there was another building. The city would say no to a hockey team playing in the coliseum the WPHL/CHL team played in, and even if they said yes they have annual events there now that they wouldn't be willing to give up for hockey dates.
Just as many things wrong with this. Literally any city is a perfect hockey market if there's committed ownership, an arena with the capability to host hockey, and gauged interest. Those are the most basic qualifiers to even attract a hockey franchise. And San Angelo probably doesn't even have gauged interest! Their only history of hockey is having 4 years of CHL hockey over a decade ago, never averaged more than 2,500 people/game, and they folded as well!