No, I'm not being naïve, but you are being ignorant.
Businesses live and die on their reputation today. This isn't the 1980s where CSR wasn't really a thing that mattered; how a company is perceived in 2021 has a massive effect on their bottom line. And being perceived to support a state that is actively trying to suppress the votes of their competitor party? That's bad news f***ing bears.
Reputation is even more important for a business like professional sports. Teams and leagues derive most of their revenue today from public-facing ventures: TV deals and sponsorship. If MLB would have stayed in Georgia for the ASG, both of those would have been threatened.
It's funny how you say "it's setting a bad precedent to get involved in local, legally legislated laws" but instead suggest the correct business move would have been to keep the ASG in Georgia and then criticize these "local, legally legislated laws."
MLB had awarded the all-star game to Atlanta well before any of this happened. Why would doing nothing (i.e. just keeping the game there) be perceived as a sign of support for this legislation? By that standard, are we now going to accuse any band or comedian that decides to perform in Georgia as guilty of showing support for this legislation? Any company that decides to hold an event there? Do you not see how crazy this all is?
There are polls that show that most Americans are in favor of requiring valid ID to vote, though I understand there's more to that in this issue and polls themselves are often unreliable. What's happening in Georgia though is a highly controversial issue, with high levels of support on both sides. MLB decided to interject itself to the forefront of this issue, which is going to turn a huge number of fans off, when they could've largely stayed out of it or not taken such a strong stance to the point of moving the ASG.
As much as you want to frame this as a state that "is actively trying to suppress the votes of their competitor party" and boil this down to a good vs. bad issue, it's not that cut & dry. There are plenty of logical reasons for the actions being taken besides any malicious intent to reduce the number of voters from "the other side" and towing the DNC line and stating matter-of-factly about this being all driven by a desire for "voter suppression" is either disingenuous or you're not being open to the other side of the argument. MLB made a rash decision to move the game driven by activists before any discussion of the pro's & con's and a better understanding of this legislation by fans could even occur, when they were up against no timeline for a game that's still more than 3 months away.
As far as TV deals & sponsorships, you know what hurts those the most - fans not tuning in or showing up, which is a very real possibility as part of the backlash MLB will get as part of this move. We can agree to disagree on whether moving or not moving the ASG will have a more negative consequence.
MLB also just signed a 7-year national TV deal that starts next year, so that would not have been threatened by any decision.
I'm also not suggesting the "correct decision" was to stay and criticize those laws - I just said that was just one option they could've done, so at least get my argument correct. The correct decision, IMO, would've been to just stay the hell out of all of this - let the activist scream and pout about it for a few days before they move on to their next topic of outrage.
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