Uni Ads coming to MLB within 3 years

Discussion in 'Fugu's Business of Sports' started by IU Hawks fan, Jul 19, 2019.

  1. JerseyMike34

    JerseyMike34 Registered User

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    I'm with KevFu here, he's making a lot of really solid points that people don't understand or like.

    If you don't think it's coming, you're wrong. It's all about money. And that won't stop. Ever.

    You've got people cutting the cord, so sports on TV isn't fire proof as it once was. Just wait until all these new TV deals pop up, 2 things are going to happen, they will be lower then the leagues expect, or they will be so much more over the top because these stations feel that sports is PVR proof TV. Once everyone realizes that sports isn't as "scheduled viewing" as the stations think they are, the price will drop.

    Netflix will eventually get commercials. Ads will be on the jerseys. Youtube will get sports rights and plaster **** everywhere....

    It's corporate America. The business model is flawed. You have to hit your projections or else the company value drops and then everyone is trouble.
    It's keep building until you can't, and when you can't cut costs to keep building.

    This whole thing is just a drop in the advertising bucket. Ads will be on jerseys. 100%
     
  2. Angelonius

    Angelonius Registered User

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  3. cutchemist42

    cutchemist42 Registered User

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    Yep
     
  4. SCBlueLiner

    SCBlueLiner Registered User

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    Preach! The is the best rebuttal I have heard yet and one that should ring in the ears of the executives of a professional sports franchise. You are diluting your own brand by slapping another brand's logo on your uniform.
     
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  5. AtlantaWhaler

    AtlantaWhaler Thrash/Preds/Sabres

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    Meh...it'll be a big deal for the first season then nobody would notice/care.
     
  6. tarheelhockey

    tarheelhockey Highest Boss

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    This is all extremely true, but if the history of sports has taught us anything, it's that a lot of the ownership are incredibly, head-slappingly shortsighted.
     
  7. CTHabsfan

    CTHabsfan Registered User

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    The two of you are right stating it's all about money. If people are willing to accept advertising (which is of no benefit to them), then advertising will appear on jerseys. If people refuse to spend money on merchandise if advertising appears, the situation could be avoided.
     
  8. CTHabsfan

    CTHabsfan Registered User

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    People might notice/care when 'Fly Emirates' has a more prominent spot on jersey than the team logo.
     
  9. Jozay

    Jozay Registered User

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    No.
     
  10. Jozay

    Jozay Registered User

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    I dont have a problem with it. I thought I would, but in the NBA you can barely notice them. If the NHL goes that way, I wouldnt have a problem. As long as they dont take it too far and clutter the jerseys with ads, im fine with it.
     
  11. CTHabsfan

    CTHabsfan Registered User

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    Think the ads will stay barely noticeable? First it's a small ad, then it gets bigger, then there are more, then you end up looking like a NASCAR driver.
     
  12. KevFu

    KevFu Registered User

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    Nah, we're powerless to stop it.

    The average NBA jersey ad deal is $9.3 million dollars per year. The idea that fans could cost their team over $10 million in revenue from jerseys is pretty crazy. The team/league gets only 11 to 15 percent of jersey sales. The rest goes to the manufacture. Of that 11 to 15 percent, some of THAT goes to the player/union.

    The jersey ad is worth about the same as 500,000 or more jersey sales. Do you think teams are selling half a million jerseys a season? Probably not. It’s probably 200,000 tops. But if anyone has any data on the number, I'd love to see it.


    That's why I'm so "meh, whatever." The idea that a team is going to turn down one multi-million dollar sale because I think an ad-less jersey is prettier is crazy.

    Plus, they could probably max their revenue by selling an ad-less jersey for $50 MORE than the one with the ad!
     
  13. jj cale

    jj cale Registered User

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    I'm done with the game if it ever goes this far.
     
  14. DowntownBooster

    DowntownBooster Registered User

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    Ditto.
     
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  15. Mathers

    Mathers Registered User

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    Just as interest in soccer has gone down in the past 50 years since it introduced ads on jerseys. Oh wait...

    It is no surprise to me that ads on jerseys have crept into American sports on the back of globalization and the rising visibility of soccer in America.

    When you realize that Real Madrid make $140 million a year from their shirt sponsor, you quickly understand why American leagues are taking notice. That kind of potential adds a whole lot to your bottom line.

    Agree with this. But as a soccer fan, it’s interesting to see people react negatively to jersey ads while being ok with field/court/ice ads. Im the opposite. Jersey ads are so ingrained but Id have a hard time coming to grips with ads on the playing surface.

    Again, they’d be annoyed about it because it’s something new and going against tradition. But a decade or two later, as in soccer, it’d become so ingrained and commonplace that people wouldnt care. So yeah, there’d be teething problems, but the idea that people would stop watching as a result is debunked by the experience in soccer and world sport in general, whose popularity didnt suffer one iota since ushering in ads on jerseys.
     
  16. IU Hawks fan

    IU Hawks fan They call me IU

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