Uni Ads coming to MLB within 3 years

[IU Hawks fan]

Report: Advertising patches coming to MLB uniforms within three years

Once they're in along with the NBA, how long with the NHL hold out?

Click to read more...

 

[DowntownBooster]

So sad if true.

 

[StreetHawk]

Logical sense if they do.

Seen it with soccer and European hockey. Not to mention the nba now along with the cfl.

MLB from the photo appears to be going on the arm. On tv, does it really show up? Not sure I’d pay a lot of money for it judging by the size of the logo and the location on the uniform.

NBA, nice location on the opposite side of the Nike logo. Get plenty of up close shots of the players so the logo is visible.

I find the cfl ones not so great. Guess it’s the colour contrast compared to their uniform. Sticks out too much for my tastes.

Soccer, not a fan of seeing a corporate name across the jersey being the most visible part.

European hockey, way too many sponsors.

Ideal location for hockey is either a shoulder patch or the side opposite the C/A.

Though the rangers may have to figure out where to put it so that it doesn’t infringe in the R.

 

[tony d]

It's unfortunate but I think it's inevitable. I'm sure as bad as it sounds we'll all get used to it.

 

[No Fun Shogun]

Figured that MLB would be the last to do it. Not because they're have a strenuous objection, but because they'd figure that their fans would object to it the absolute most and would wait out of necessity for the NFL and NHL to do it as well so as to paint it as them holding out as long a possible scenario.

 

[cutchemist42]

Well they've already done it in a venture they partly own in the WBC. They allowed it on batting helmets as well there in addition to the sleeves.

Leagues learned North American fans roll over.

 

[No Fun Shogun]

Well they've already done it in a venture they partly own in the WBC. They allowed it on batting helmets as well there in addition to the sleeves.

Leagues learned North American fans roll over.

To be fair though, fear of baseball fans not rolling over is the reason why they went from a labor unsteady league to the most labor steady league for decades since their last strike.

 

[DowntownBooster]

It's unfortunate but I think it's inevitable. I'm sure as bad as it sounds we'll all get used to it.

It will be as inevitable as fans losing interest once they start seeing ads everywhere.

 

[AdmiralsFan24]

I laugh at all the people who think ads on uniforms is an abomination. Who gives a shit? You barely see or notice them.

 

[David Dennison]

Oh great so with this new source of revenue, teams can start covering the cost of their own damn stadiums... right?.....RIGHT?

 

[BKIslandersFan]

I laugh at all the people who think ads on uniforms is an abomination. Who gives a ****? You barely see or notice them.

Personally, the way I see it, why the f*** should I pay THEM to help advertise whatever sponsor is on the shirt?

 

[StreetHawk]

Do nba jerseys get sold with the sponsor? Like the raptors have sun life so is that on the jerseys too?

 

[HisIceness]

As long as the corporate logo doesn't dwarf the team logo like it is now with the NBA then I'll learn to live with it.

The minute that American sports jerseys start becoming more like European Soccer jerseys however is the day I'm done. I'm not supporting that shit.

 

[donghabs98]

I laugh at all the people who think ads on uniforms is an abomination. Who gives a ****? You barely see or notice them.

People hear "ads on jerseys" and immediately think of the over the top European jerseys. But the NBA jerseys are a better comparable for the NHL and they did a pretty good job making the ad just blend into the jersey.

 

[StreetHawk]

People hear "ads on jerseys" and immediately think of the over the top European jerseys. But the NBA jerseys are a better comparable for the NHL and they did a pretty good job making the ad just blend into the jersey.

Right now, when I search for NBA jerseys, they don't appear to include the corporate sponsor on it.

So long as the NHL follows suit, and the fan doesn't have to have a corporate logo on jerseys that they buy, I don't think fans should have an issue if the players have a corporate logo on theirs. I'd have an issue if those corporate logos were on a fan purchased jersey, like they are for Soccer.

 

[justafan22]

Right now, when I search for NBA jerseys, they don't appear to include the corporate sponsor on it.

So long as the NHL follows suit, and the fan doesn't have to have a corporate logo on jerseys that they buy, I don't think fans should have an issue if the players have a corporate logo on theirs. I'd have an issue if those corporate logos were on a fan purchased jersey, like they are for Soccer.

Yeah, the NBA model is what I expect the NHL to follow with.

 

[cutchemist42]

I laugh at all the people who think ads on uniforms is an abomination. Who gives a ****? You barely see or notice them.

I think this applies more to other sports than baseball which has a natural commercial break.......but in other sports Europeans accept ads on jerseys knowing they have limited commercial breaks. We are getting the ads with no commercial breaks being taken away.

 

[AdmiralsFan24]

I think this applies more to other sports than baseball which has a natural commercial break.......but in other sports Europeans accept ads on jerseys knowing they have limited commercial breaks. We are getting the ads with no commercial breaks being taken away.

And these ads still have absolutely no effect on how you view the game.

 

[Hoek]

They do in the extreme of European hockey where there are so many ads it's hard to tell what team, player, or lines on the ice you're looking at. As long as they stay away from that crap an NBA like patch is okay. Still don't understand how it's worth anyone's money at that point.

 

[Burke the Legend]

f*** these guys I hope the fans don’t take it at easily as NBA fans did. They are just selling out themselves to, so shortsighted. Sports clubs ARE a brand in themselves that took a long time to build up. you see tonnes of junk stamped with maple leafs and canadiens logos , everything from crock pots to home insurance plans, and when you dillute your own brand by stamping someone else’s all over it for cash money you are weakening it.

Would you ever see Coca Cola put an Expedia logo on their vending machine fronts in exchange for money? Of course no legit ceo would so it’s kind of telling how dumb sports executives are to be the ones thinking like this when so much of their value is tied up their own brands’ prestige and goodwill, real vulgar money grubbing and should cause fans to rethink their emotional investment in these teams when they are thought so little of by the owners and management of them.

 

[YEM]

There are already ads on jerseys
Team/league/apparel company
Another one for the home depot or ford won’t make a big difference

 

[CTHabsfan]

There are already ads on jerseys
Team/league/apparel company
Another one for the home depot or ford won’t make a big difference

There is a big difference between team/league/apparel company (that made the jersey) and Home Depot or Ford. My jeans have a 'Levi Strauss' patch. They do not have a patch for Coors, Viagra, or TD Bank.

For all of the "Big deal, it's one little patch" people, how long is it before a little patch is replaced by a larger patch, followed by multiple patches? Aren't we subjected to enough advertising at sporting events without additional advertising on uniforms? It's not as if ad revenue will be used to reduce the cost of tickets.

 

[YEM]

There is a big difference between team/league/apparel company (that made the jersey) and Home Depot or Ford.

Nah there isn't, they're all corporate patches of some sort.

 

[CTHabsfan]

Nah there isn't, they're all corporate patches of some sort.

They are all "corporate patches of some sort", however Home Depot and Ford have nothing to do with the jersey, while the logo of the team, league, and maker all have something to do with the jersey.

 

[TheMoreYouKnow]

What's interesting to me is that advertising on jerseys was a thing in European sports for over 40 years before anyone thought to implement it in American sports. Why is that? People act like it's the most obvious thing in the world, so why wasn't it introduced in the 70s, 80s, 90s or 00s? In fact, if it's so obvious why wasn't it introduced several decades earlier in European professional sports and why didn't the Americans get the idea before the Europeans? Usually, Americans are ahead of the Europeans when it comes to making a buck.

I'd guess that it's because it was perceived as bush league, as beneath sports. Execs and managers thought fans wouldn't accept it, they thought they'd get roasted in the media for it, too. Most of all they thought all that because they felt that exact same revulsion in their own hearts. So what has changed? It's not the need for money. Sports leagues have always been cash-strapped, if anything it's more profitable today than ever before. It's that values have changed. Greed used to be seen as extremely unattractive and socially unacceptable. It had to be dressed up somehow to be presentable. Pro sports was of course always a business designed to get money to owners, officials and players...but you didn't want to rub people's noses in it. The facade of athletic competition for honor and glory mattered. Now everyone is all too willing to publicly announce to the world that they'll happily sell just about anything for a dollar.