UCLA is/was one of the least aggressive schools on the recruiting trail. Oregon on the other hand, Chip Kelly inherited their system and simply utilized the talent he was given due to how aggressive their recruiting is. When I was in high school I played with some players who wound up playing at other Pac-12 schools including UCLA and Oregon. One of them was a high four star recruit who was visited by coaches from big out of state schools including Oklahoma. I can probably count on one hand the amount of times I saw UCLA's staff around campus or at games. At least double or triple for USC and Oregon. That will change now and as a USC fan I am worried about this.
I guess the first source was bad. Florida didn't make any sense to me because Chip would hate being in that fishbowl. A UCLA, he still has that Southern California pipeline, and now doesn't have to convince them to go to Oregon. Or anywhere.
The Eugene campus is one of the best in the country, players and their family don't really have to be convinced. Kids like the uniforms too. He needs to copy the recruiting pattern they have at Oregon. I don't know the intricacies of recruiting rules but they had a recruiter at every game my soph year. Planted right in the corner of the end zone with all his Oregon gear on. You couldn't miss him.
edit: after reading the rules it appears this is a recruiting violation that I have mentioned. Whoops.