Two New Spots and Shanahan-The Marketing Genius?

Discussion in 'Fugu's Business of Hockey Forum' started by nyranger61494, Feb 12, 2007.

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  1. nyranger61494

    nyranger61494 YNWA

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    From today's NY Post:

    http://www.nypost.com/seven/02112007/business/nhl_takes_shot_with_new_ads_business_denis_gorman.htm
     
  2. Ziggy Stardust

    Ziggy Stardust Master Debater

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    NHL players are real people? I thought they were cyborg machines that spit out overabundant clichés.
     
  3. coyoteshockeyfan

    coyoteshockeyfan Registered User

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    Only Chelios is a cyborg machine.
     
  4. Levitate

    Levitate Registered User

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    As long as the pillow fights don't involve them bouncing on the beds in their underwear, swatting at each other and giggling like schoolgirls

    They better be the "stuff the pillow down in the bottom of the pillow cover to create a pillow of doom" variety and have guys getting knocked out cold
     
  5. Ziggy Stardust

    Ziggy Stardust Master Debater

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  6. mr gib

    mr gib Registered User

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    i just saw the - road trip ad - very funny

    not quite swedish twin funny tho
     
  7. techtroll

    techtroll Registered User

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    It doesn't matter how "funny" an ad is. The purpose of an ad is not to make you laugh, it's to get you to buy the product. Are you more likely to buy hockey tickets or watch it on TV having seen these ads? If not, then they are a total failure and a waste of time and money. The NHL should be emphasizing how action-packed and exciting the game is, and how the tickets are reasonably priced. No wait, I forgot. The tickets aren't reasonably priced. Never mind ...
     
  8. Hunter Gathers

    Hunter Gathers ordinary corrupt human love Sponsor

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  9. Ziggy Stardust

    Ziggy Stardust Master Debater

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  10. espo*

    espo* Guest

    ****,they ain't ugly.

    that's ugly in New York? I'd pray for those gals to roll into my town.

    New Yorkers, it appears you've got it way too good.
     
  11. Crazy_Ike

    Crazy_Ike Cookin' with fire.

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    Any youtube's of these?
     
  12. TorontoSports

    TorontoSports Registered User

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  13. Injektilo

    Injektilo Registered User

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    It's a good point, i think they're really only gonna entertain people who already know the players.

    Substitute Crosby with Duane Wade and Ovechkin with Lebron James and I'm not any more likely to watch the NBA.
     
  14. nyranger61494

    nyranger61494 YNWA

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  15. nyranger61494

    nyranger61494 YNWA

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    Well, one of the several knocks on hockey's inability to market well is that NHL players lack "personality". Problem is personality in today's sports world is defined by excessively celebrating, being a distraction for the team, and entertaining fans beyond his play. Because hockey players have been schooled since they put on skates that hockey is a team game and not to be a distraction in the media. They very rarely gloat or do anything outlandish, fans, especially casual ones, rarely get to know who these players truly are. Add to that the fact that players wear helmets so you cannot really put a face to the name and you see why the NHL is going in this direction...
     
  16. DevFan-RU-

    DevFan-RU- Registered User

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  17. nyranger61494

    nyranger61494 YNWA

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    To a certain extent. The point I was to make in my rambling is that NFL players receive mainstream attention for excessive celebrations. The NFL is the most popular in the country. Bar none. It is really unfair to measure the NHL vs. the NFL, the other professional sports leagues get trumped by the NFL. I agree there has been some better marketing with the NFL, but the NHL is moving towards the soup commercials with spots like this. And as far as the helmet goes, like I say, NFL is more popular and players receive more mainstream attention because a number of skill players receive attention for things that have nothing to do with their abilities
     
  18. Golden Slumbers

    Golden Slumbers Registered User

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    I thought his bit at the end was the funniest part.

    His clenched fist and "Ovechkin!" is so much like Seinfeld it's ridiculous. Whenever I see the ad all I can think is "...Newman!".

    BTW whoever had the idea for the Swedish twins spot is genius.
     
  19. TorontoSports

    TorontoSports Registered User

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    Crosby is horrible in the commercial, it's so dorky.
     
  20. octopi

    octopi Registered User

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    Nope, its the schoolgirls scenario. Pillow of doom sounds really cool tho. You could have a guy whacked with a pillow and going flying through a wall. :pillow: Need more doom pillows! :D
     
  21. Team_Spirit

    Team_Spirit #FireBergevin

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    Stop being such a drama queen, they saved the best for the end.
     
  22. PeterSidorkiewicz

    PeterSidorkiewicz HFWF Tourney Undisputed Champion

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    Would any commercial make you more inclined to watch the NBA? I agree advertising with commercials works with a lot of products, but sports aren't one of them. Theres not one NBA commercial where I would be like, OH WOW, time to watch the NBA now.

    These commercials are entertaining, and thats all you can ask for in my mind. They have those Lebron James commercials where its him playing all different family members, its entertaining, but I wont watch an NBA game because of it, and I cant think of any commercial that would do so.
     
  23. Injektilo

    Injektilo Registered User

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    I really don't think there is much of anything that could make me become an NBA fan, certainly not a commercial.

    I don't mean to ascribe my own standards to others, but I laugh a little everyone someone comes up with a quick fix for increasing the popularity of the NHL. Tighter uniforms! better television angles! more racial diversity! The 403rd clip of Ovechkin highlights set to Linkin Park music! Athletes with more attitude!
    None of those sorts of things would make me any more likely to watch the NBA (allowing for the obvious differences), so I can't imagine how they'd make anyone all that much more likely to follow hockey.


    I suppose the best commercials can really do is help remind people "hey, we're still out here" and give some names people might recognize at some point in the future.
     
  24. GSC2k2*

    GSC2k2* Guest

    I am pretty sure that is the intended reaction.
     
  25. Wooty

    Wooty Registered User

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    Cambell soup ads etc are ads for a product, not football or the NFL.

    Advertising players is not as important as advertising your sport and teams. When you make the sport popular, the players will become popular and be able to get ads on their own.

    NFL Players are more popular then NHL players because people care about the NFL. People don't care about the NHL.

    I think there is a false assumption that the NBA is a jugernaut of success. It is not much better off then the NHL.

    Showing ads to NHL fans watching the NHL game is mostly pointless. They need to ge their ads on in the middle of the football games.
     

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