I've been wondering if anyone has any thoughts on what effects a "competitive" league would have on a US TV deal. I'm wondering if Bettman and Co have concluded that a sweeter TV deal can be worked out if the NHL is more "competitive". I guess the logic from Bettman is that more fans will feel involved if they have a chance at the cup every year. Playing devils advocate, I would wonder if it would since an ultra competitive league means that the big market teams should struggle and perhaps they wouldn't be as interested? Thoughts appreciated.