Everyone knows by now the Bettman negotiated a crappy deal for TV rights in the us. While the NBA, and NFL have billion dollar contracts the NHL is gonna be paid nothing. A better TV deal will help the economics of the game a lot. The NHL will not score a billion dollar deal, but they sure could get at least a contract of 500 million with ABC and ESPN or Fox in the US. I don't think the NHL does a good job of promoting the league in the US, or the playoffs. Look at the NFL its Superbowl is the premier event, the NBA are pormoting the finals in the 1st rd of the playoffs. They got big fancy commercials that get you pumped up, but the NHL nothing. They need to capture the imagination of the viewers in the US. 10-9 hockey games will not bring in fans, it might drive some away with too much scoring. I cant belive people in the US suppourt Basbeball a sport for wimps, and yet they give Hockey a sport with excitment, thrills the cold shoulder. Does anyone think the NHL can score a big deal in the US? What is th emoney they generate from CBC?