I think you are downplaying how this tournament is viewed for some of these invites. I think for a guy like that, this IS his playoffs and his chance to make a name and hopefully get a camp invite and get a contract. Yeah, for guys like Zadina, Svech, Necas, etc....this is might just an exhibition, but not for those guys. IMO, guys like him are trying to hit players hard in an attempt to alter the game at hand. Whether that be to pump up their team or to intimidate the other team, that's the tactical purpose. It seemed to have worked as well.
This isn't an intrasquad scrimmage or all star game though. Maybe to us fans it is. And maybe, like I said above, to guys like Necas, Svech, Zadina, etc.. it is, but I don't think most of the players view it that way.