"We have two types of fans: we have paying customers and we have people that watch the game that we still care about but certainly the people that go to the games and support we spend a lot of time talking to them, delivering our message."
"In terms of the group that messed things up, you’re talking about the group that had a team one period away from winning the Stanley Cup, and you know the cycle of that. You know that we chased a dream for a few years, for our fanbase, like a lot of teams do. And then at some point in that timeframe we realized that’s a bad plan and we made a change."
http://oilersnation.com/2013/4/15/kevin-lowe-we-have-two-types-of-fans/score
eerily simmilar to this from crymson
"Or maybe he's balancing the future against the possibility of giving the fanbase---you know, the people who pay the team's bills---a chance to see the playoff streak continue. Believe it or not, the self-declared experts on Internet hockey forums are not the people whom Holland was hired to please. His primary duty is to ensure a product that will make money "