Thoughts on the reveal

[Devilsfan992]

I don't necessarily like the colors, as I liked the green designs. But then I don't know if the logo would work on a green jersey. I do like how detailed the logo is.

 

[LadyStanley]

They also better use a Washington Ferry horn as their goal horn.

If yesterday's teaser is any indication, it will be.

 

[Cole Caulifield]

I don't understand people's visceral hatred of the name kraken. What's the problem with it ?

Personally love the jersey, logo, colors, name. Especially the logo is really well done.

 

[missionAvs]

Love everything about it honestly. Think the team's gonna be a hit.

 

[Jack Burton]

Love it! I'm a Krak head now!

 

[BertCorbeau]

Probably my favourite expansion team name since the Preds. Choice choice. Excellent logo. Great jersey design with a nice ties in colour to the Mariners. Although I did like a green-based colour scheme more. Perhaps that would be an excellent third jersey one day.

Congrats Seattle. I think it's a great city for a new NHL team.

 

[Brominator]

Jets fan here! Love the Kraken name, and logo. Jerseys are solid too. I like the look of the logo on the white jersey most. It really pops with dark outline and white background.

Secondary logo is simple and clever too.

Overall, a well executed and unique identity.

 

[Interior Cascadian]

Alright, I came out pretty negative when the news broke but I went for a run and chilled out. No more tantrum. I’m pretty meh about the name and colors, but feel like they did about as well as possible with the jerseys and logo given the name and colors they had to work with. I’ll miss cheering for blue and green in Vancouver, but man it’s good to be one step closer to seeing the NHL in Seattle.

 

[JianYang]

I like their branding already. The video was well done.

I think the logo sort of belongs more in baseball realm, but I also appreciate how they are incorporating the past on it.

I think Kraken is a bold move. Good on them.

 

[TooMuchMan]

I love it except I really feel the NHL needs more green-primary teams... thought this was the perfect chance to add to that number (Emerald City, Metropolitans history, monster name) feels like a missed opportunity... ah well... still better executed than some expansion franchise in League history. Also I have to figure the Nordiques are coming back in the next decade... and that was close to (obviously the teal doesn't exactly match powder blue) the color scheme I was hoping for from them.

All in all a good show:
Color Scheme: B-
Sweaters: B-
Logo: A
Name: B+

 

[Riposte!]

The entirety of the visual branding, from the name, logo, and colors (but especially the name) screams minor league hockey team. Compare everything here with the timeless qualities of branding on teams like the Red Wings, Flyers, or Blues, and it feels very amateur. Team looks like it belong in the USHL or CHL. Disappointing.

 

[StreetHawk]

I like their branding already. The video was well done.

I think the logo sort of belongs more in baseball realm, but I also appreciate how they are incorporating the past on it.

I think Kraken is a bold move. Good on them.

I agree with you. Hockey logos are prominent on the jersey so you can be more detailed in the design vs the decal on a football helmet.

I feel that if you name yourself after a creature that creature should feature prominently in the logo. This seems more in line with the Ducks logo of the webbed foot.

The logo seems more like a shoulder patch or secondary logo.

Colors are fine. I preferred a Metros double green mockup I saw but these colors are fine.

 

[Finesse]

I live in the PNW. I've been excited about this team. But I am not excited about the name. Oh well.

 

[GOilers88]

"Live from the Krak House in Seattle, where 15,000 loyal Krak Heads are screaming for the beast"

It's growing on me.

 

[William H Bonney]

It's not the name I wanted but I don't hate it. I would have hated it if they went too silly and cartoonish with the logo though.

 

[Toomany7pins]

Have you a link to the jersey images?

 

[PacificOceanPotion]

I'm genuinely excited for you guys. Love the name, love the colors!. Cheers from San Jose.

 

[Senator Blutarsky]

Congrats! This team feels for real to me now.

The name may seem a little weird, but in a couple of years you won't think twice about it. Take it from some who cheers for the Senators, RedBlacks, 67s, Olympiques, and most recently Atlético Ottawa.

They nailed it with the anchor - would've made a great primary logo imo.

 

[rypper]

The secondary logo is killer.

 

[StarterHart]

Kraken was not my first choice, but it's definitely not the worst either. I don't hate the color scheme but was really hoping for some form of green. Think the jerseys look great, and I absolutely love the secondary logo.

 

[The Blue Baron]

Love the name because it can be easily made fun of!

The colours are meh, very similar to the Canucks colours when Markus Naslund was Captain.

 

[Yukon Joe]

I feel that if you name yourself after a creature that creature should feature prominently in the logo.

Why? The kraken in particular was a mysterious sea creature that was unseen. I just can't see how you'd do it without it looking cartoonish and silly.

 

[StreetHawk]

Why? The kraken in particular was a mysterious sea creature that was unseen. I just can't see how you'd do it without it looking cartoonish and silly.

I guess that part in parcel with choosing the team name. Kraken is the name of 1 creature, like Sasquatch or the Loch Ness Monster, shrouded in mystery, so I get where you are coming from with that notion.

Logos for animals can be more realistic or cartoonish. Really comes down to the design. Ravens/Eagles (head)/Seahawks of the NFL look semi-realistic, while the Falcons look more cartoonish.

 

[Yukon Joe]

I guess that part in parcel with choosing the team name. Kraken is the name of 1 creature, like Sasquatch or the Loch Ness Monster, shrouded in mystery, so I get where you are coming from with that notion.

Logos for animals can be more realistic or cartoonish. Really comes down to the design. Ravens/Eagles (head)/Seahawks of the NFL look semi-realistic, while the Falcons look more cartoonish.

Listened to Hockey Central @ Noon podcast. Brian Burke (who I'm not a huge fan of) commented that while he liked the name, felt it was hard to come up with a logo based on it, and what Seattle came up with is about as good as you're going to get. I disagree in that I like the logo, but yes - you can't just put a picture of a Kraken on your jersey. It just won't work well.

And how does the Seahawks logo look realistic? It's done in a first nations art style.

 

[StreetHawk]

And how does the Seahawks logo look realistic? It's done in a first nations art style.

Being on the west coast, I've seen enough Native Art that I'm accustomed to it so it's not odd looking to me. Plus, you see it on the T-Birds logo as well, same as the Canucks.