Because the average baseball and football fans who don't watch hockey already know what a wildcard is and this offers immediate familiarity and the idea of some exciting push for the playoffs. Especially since those new to hockey are probably more likely to give it a try during the playoffs.
I am acutely aware of how stupid this sounds. But I also know the NHL has spent more time and money than I can count to reach out to new audiences and grow the product. I doubt they just went ahead and destroyed the best playoff format they had just because it was time to do something new. I think it's the result of research
All in all they did it because they figured out it would make the most money and I do believe they purposely modeled themselves after successful leagues hoping for crossover due to said similarity
I would say you're overthinking it. The league already had 5 wild cards with the 1-8 format that rewarded division winners. They just didn't call them wild card teams.
The format wasn't changed just because they felt like it. Had the Thrashers not moved, everything would still be the same as it was as of the 2013 playoffs. At least before the Vegas and Seattle stuff. Throw some chaos in there, pull a thread too much, and before you know it, half the shirt is gone. Can't leave Winnipeg in the SE. Can't just simply replace Atlanta with Nashville. Can't just move one of Detroit or Columbus.
The issue with the standings isn't that it's complicated. It doesn't take much intelligence to figure out how it works. I mean, general sports fans will already be familiar, as the NFL and MLB have wildcard divisional systems too.
The issue is that it's not fair. It doesn't reward good teams. Teams with fewer points can actually be seeded higher than others. Or teams that are really 2-3 in the entire league may have to play a first-round matchup.
The league once guaranteed 1 of 6 expansion teams a spot in the Final, and that was pre-Bettman. Nothing has ever been fair. There was a league wide playoff at one time, and better teams might've had to travel more than worse teams in that scenario. Look at some of the crap the Norris division used to put out there, and a better Patrick division team would end up missing the playoffs. Detroit had to potentially play in 4 different time zones in the playoffs before winning the Cup, whereas most other 7pm EST teams had a bus trip.
how about the Atlantic and Central having the top 3 teams and they have to play each other in round 1 and 2...
NHL is a joke of a league.
The Oilers and Flames had to do that all the time in the 80's. Doesn't mean it's right, but it's not new.
Playoff format is a joke.A team with less points SHOULD NEVER be seeded higher then teams with more.
You can have more wins in baseball, and still have to play the play in wild card game, because you didn't win a crappy division. There have been playoff teams with fewer wins that had home field advantage in the NFL. The NHL used to have the 3 division winners as the top 3 seeds, which could lead to a team with more points starting on the road. The NBA used to have straight brackets, so if the 8th seed somehow managed to actually win, they wouldn't have had to play the highest remaining seed. They would've played the 4/5 seed, while 2/3 would be playing in the other series.
There hasn't been a playoff format that hasn't rewarded some team that didn't earn that reward. The last time it was a fair merit system in the NHL was 1967. Since then, nothing but compromise. Anywhere from 12-32 teams, in two different countries, spread out over 4 time zones. Try and make that fair across the board. Someone is going to get screwed somewhere.