The Ratings Thread - a lot of people watched wrestling on Super Tuesday, sort of

[M.C.G. 31]

I’m making this cause like... there’s competition now and we’re getting this news thrown at us now.

And here we are

AEW - 1,018,000
NXT - 790,000

AEW 18-49 male - 0.66
NXT 18-49 male - 0.29

AEW 18-49 (m & f) - 0.46
NXT 18-49 (m & f) - 0.22

AEW 12-34 male - .39
NXT 12-34 male - .14

AEW 12-34 (m & f) - .33
NXT 12-34 (m & f) - .15

NXT only beat AEW in 50+ demographic for a second straight week (.4 vs. .3). Absolute slaughter in the demographics again.



Also, the baseball game had a bigger impact than it did last week.

Last week, the single game that started at 8pm that was ranked #1 on the night had a shade under 4-million viewers.

This week, the TWO baseball games saw the 4:55pm game had a bit more than 3.3-million viewers, but the 8:30pm game that started after the first one had a bit more than 5.8-million viewers. So I think both shows kind of felt the wrath of that one there.

CORRECTION:

AEW - 1,140,000 (TruTV correction)

Lacey Evans vs. Nattie was the highest rated segment of Raw this week

AEW number in Canada was approx 150,000 which is up from 109,000 last week.


In the industry, that’s the equivalent of 1.5m American viewers.

also learned Raw supposedly did around 288,000 viewers in Canada last week according to Dave.

This week’s average age of viewers, per PWTorch:

Raw - 55
NXT - 50
AEW - 42

Click to read more...

 

[M.C.G. 31]

TNT claims 7-million people viewed the premiere episode of AEW, but considering the official number was 1.409m, it's likely that number includes PVR and replay viewings.

 

[GKJ]

AEW definitely getting more teenagers. Dave thinks teenage girls are into Riho and thinks they want Sammy Guevara to appeal to teenage girls as well.

 

[M.C.G. 31]

AEW definitely getting more teenagers. Dave thinks teenage girls are into Riho and thinks they want Sammy Guevara to appeal to teenage girls as well.

Did Dave put up the quarter hour breakdowns or is that tomorrow?

 

[Disclose]

i had the numbers in Canada for LAST week (debut of AEW)

John Pollock from Toronto reports:
109 000 viewers for AEW on TSN

Pat Paradis from Montreal reports:
256 000 viewers for RAW on SN360
326 000 viewers for SD on SN360

(Pat PAradis reports 23, 000 of those number are from Quebec. and the numbers of 2017 on TVA they had was 29, 000 viewers for the french short version of RAW)
(Quebec prefers to watch it in French)

 

[GKJ]

Did Dave put up the quarter hour breakdowns or is that tomorrow?

Yes

In addition, while the show did decline in viewership for the most part throughout, with the key success being the last person standing match with Natalya vs. Lacey Evans, the decline of first-to-third hour of 8.7 percent is well under the usual average. And if you look at declines by demo, Women 18-49, which declined 14.3 percent from hour one to three was the only significant decline. Men 18-49 declined 8.1 percent. Teenage girls declined 8.1 percent as well. Teenage boys increased 3.1 percent during the show and Over 50 only declined 4.6 percent, well under usual.

NFL football dominated with the San Francisco 49ers vs. Cleveland Browns game doing 11,125,000 viewers. The third most watched show of the night was 9-1-1, which featured Ronda Rousey, on FOX, and did 7,344,000 viewers, with The Voice on NBC in second place. The Los Angeles Dodgers-Washington Nationals game on TBS did 3,611,000 viewers. The New York Yankees-Minnesota Twins game on FS 1 did 2,659,000 viewers.

In the segment-by-segment ratings, Natalya vs. Lacey Evans gained 103,000 viewers to 2,550,000 and was by a wide margin the most-watched segment of the show. The opening segment with Bobby Lashley, Rusev and Lana was second. Viking Raiders vs. Dolph Ziggler & Robert Roode lost 108,000 viewers. The Smackdown recap lost 18,000 viewers. The beginning of the A.J. Styles & Karl Anderson vs. Lucha House Party match went down hard early, but it gained as the match went on, basically losing 318,000 viewers early and gaining 243,000 back late. Miz TV with Charlotte Flair and Becky Lynch gained 11,000 viewers. However, the Flair & Lynch vs. Asuka & Kairi Sane match lost 158,000 viewers. Ricochet vs. Apollo Crews lost 99,000 viewers and was the low point of the show at 2,102,000 viewers. The Tyson Fury-Braun Strowman angle gained 157,000 viewers to 2,259,000.

The median viewer was 51 years old. In an interesting note, since the show built to it, Tyson Fury was a huge hit with teenagers to a degree. But Raw overall was the opposite of AEW with teens, as instead of growing throughout the show and peaking late, they opened with 600,000 teenage boys and 390,000 teenage girls. Girls dropped as low as 120,000 and at the end, went from 150,000 to 210,000 for the Fury angle. Boys fell to 220,000 as the show went on, losing basically almost two-thirds, but the Fury angle went from 220,000 to 310,000. Fury meant nothing to 18-34 males or females of any note, nothing to women 35-49 but did mean a lot to men 35-49.
The show did a 0.38 in 12-17 (down 9.5 percent from last week), 0.54 in 18-34 (down 11.5 percent from last week), 0.96 in 35-49 (down 11.1 percent from last week) and 1.05 in 50+ (down 4.5 percent from last week).
The audience was 64.2 percent male in 18-49 and 64.0 percent male in 12-17.

 

[M.C.G. 31]

Yes

My man.


I wonder if he’ll get NXT and AEW again.

 

[Disclose]

and this week according to Pollock again:
150 000 for AEW 38% up from the 109 000 of last week (when they had no promotion)

So it went up for Canada.

 

[GKJ]

My man.


I wonder if he’ll get NXT and AEW again.

He did do that too

AEW on TNT opened with 1,138,000 viewers and ended with 1,036,000. Overall, the end of the Young Bucks vs. Private Party and the Jericho interview, a segment that was the peak in a number of major markets, actually lost 44,000 viewers overall. Darby Allin vs. Jimmy Havoc lost 196,000 viewers. The women’s tag match gained 58,000 viewers. Jon Moxley vs. Shawn Spears gained 27,000 viewers. And the main event and post-match angle gained 53,000 viewers.

With viewers over 50, there wasn’t much variation as it was steady from start-to-finish as opposed to last week with a big decline with older viewers. In 25-54, aside from a big decline for the Allin match and major growth for the women’s tag, things were pretty steady. In Males 18-34, it dipped badly for Allin vs. Havoc and steadily grew from there the rest of the show. Women 18-49 dropped for Allin vs. Havoc and didn’t really pick up until the latter stages of the main event. Women 18-34 bottomed out during the women’s tag, and grew greatly for the main event.

For NXT, the show did a 0.10 in 12-17 (down 33.3 percent), 0.15 in 18-34 (down 34.8 percent), 0.29 in 35-49 (down 29.3 percent) and 0.27 in 50+ (down 25.0 percent).

NXT opened with 836,000 viewers and the last quarter did 728,000 but after AEW ended, they did grow to 792,000, so they only got 64,000 viewers after AEW ended. Rhea Ripley vs. Aliyah lost 45,000 viewers. Tyler Breeze & Fandango vs. The Forgotten Sons gained 17,000 viewers. Cameron Grimes vs. Boa and Killian Dain post-match lost 29,000 viewers. Roderick Strong vs. Isaiah Scott and the post-match stuff the Undisputed Era and Velveteen Dream gained 47,000 viewers. Bianca Belair vs. Dakota Kai lost 25,000 viewers. Walter vs. Kushida lost 73,000 at the same time AEW gained 53,000, and then Walter vs. Kushida picked up 64,000 for its finish once AEW was off the air.

AEW's women's tag match gained viewers, meanwhile Raw's women's tag - with like, I'd say 4 of the top 7 or 8 workers among women, and 2 biggest stars, lost big.

 

[M.C.G. 31]

My excel spreadsheet popping now.

 

[M.C.G. 31]

Looking at those now. Really not surprised Darby Allin vs. Jimmy Havoc lost a lot of viewers, including in the key demo. That was the only part of the show where I flipped over to the Habs game for a bit before turning back over for the finish.

 

[ColePens]

I do want to see 1.5 consistently for AEW. I would be so happy. I want it to be better than Raw.

 

[Emperoreddy]

The WWE fans that will never stop watching won’t even cross over for NXT.

They are brainwashed for the way Vince presents wrestling and only how Vince presents wrestling.

 

[Jussi]

Looking at those now. Really not surprised Darby Allin vs. Jimmy Havoc lost a lot of viewers, including in the key demo. That was the only part of the show where I flipped over to the Habs game for a bit before turning back over for the finish.

I wonder if there's a way to find out what exactly was on at the non-wrestling channels at that time of viewership changes. Halftime/intermission, game decided etc.

 

[M.C.G. 31]

It took... ONE WEEK.

Smackdown averaged 2.898 million viewers down 900k from last week.

 

[Cor]

It took... ONE WEEK.

Smackdown averaged 2.898 million viewers down 900k from last week.

lmao, that’s a MASSIVE drop

 

[M.C.G. 31]

lmao, that’s a MASSIVE drop

Yup... end with Lesnar/Cain last week and that 7-second title switch, use the draft to pull people in... and over 25% of the audience is already gone.

They had a .7 (18-34 demo) and 1.0 in h1 for 18-49 and .9 in h2 for 18-49, but that is a massive, massive drop off that I don't think Fox was expecting after ONE week.

I hope they weren't legitimately expecting 3-million on Fridays for f***ing Smackdown.

 

[Cor]

Yup... end with Lesnar/Cain last week and that 7-second title switch, use the draft to pull people in... and over 25% of the audience is already gone.

They had a .7 (18-34 demo) and 1.0 in h1 for 18-49 and .9 in h2 for 18-49, but that is a massive, massive drop off that I don't think Fox was expecting after ONE week.

I hope they weren't legitimately expecting 3-million on Fridays for ****ing Smackdown.

So if I’m correct. AEW has the same 18-34 rating as SmackDown.

that’s hilarious

 

[M.C.G. 31]

So if I’m correct. AEW has the same 18-34 rating as SmackDown.

that’s hilarious

Not necessarily. Smackdown was a .7, AEW this week was a .33 in the same demo, BUT that was the initial number. I think after TruTV revision, it went up to .37 or something like that. So essentially, AEW had less than half the audience that Smackdown did this week, but AEW drew more than half the 18-34 demo that Smackdown did.

 

[Cor]

Not necessarily. Smackdown was a .7, AEW this week was a .33 in the same demo, BUT that was the initial number. I think after TruTV revision, it went up to .37 or something like that. So essentially, AEW had less than half the audience that Smackdown did this week, but AEW drew more than half the 18-34 demo that Smackdown did.

Oh I had it wrong.

Thought AEW was closer to .7

 

[ColePens]

That is a f***ing SCARY number drop. I thought it would sustain one more week with the draft being special.

It's clear as day IMO-
1. People are very upset how wrestlers are treated like kofi and bray.

2. Wrestling fans do not give a shit about part timers.

3. People gave wwe another chance and almost 1m turned back around and said f*** no.

 

[M.C.G. 31]

I knew last week was an anomaly. Lots of advertisements (many of which weren't delivered: Austin, Taker, Sting, etc), premiere show, lots of hype and promotion from Fox. It opened at 4-million, lost 360k viewers or so but remained steady.

With the draft and all that I thought maybe they'd be at 3.3-3.5m before dropping off but it took them ONE WEEK to fall below 3m viewers. They hyped this draft (which was also the worst, most poorly executed draft I can ever remember in WWE) and they still fell like a rock below 3m.

 

[M.C.G. 31]

This also needs to be highlighted: the second hour of Smackdown went below 1.0 in the 18-49 demo. That is not good. They still won the night, but that is not good.

FOX WEEK 1 vs. FOX WEEK 2 (Smackdown)
Adults 18-34: 1.0 vs. .07
Adults 18-49: 1.4 vs. .95 (avg. between the two hours)
Adults 25-54: 1.6 vs. 1.15 (avg. between the two hours)


This needs to be stated at this point: WWE is not cool. AEW is proven to be something new, fresh and attracting the demo. WWE drives them away. WWE is not a cool product.

 

[SeidoN]

adults 18-49 noped out lol

 

[Cor]

AEW first two shows is also just magnifying how poor of a quality SD and RAW are.

so yeah, the key wrestling demographic is going to tune out.